Not long ago, the biggest technical decision an Internet business had to make was choosing the right HTML editor. As web sites became more sophisticat...
View articleWhy are lots of companies still afraid to advertise online? Maybe corporate decision makers don't trust ad metrics, or they don't know exactly how onl...
View articleThe right formula for entertaining online consumers is the subject a report by USWeb/CKS, which seeks to examine how businesses can build viable enter...
View articleWeb measurement firm NetRatings Inc. launched InternetInvestment Strategies, a research service providing securities analysts,investment bankers and v...
View articleAmerican businesses spent an estimated $1.5 billion on Internet advertisingin 1998, an increase of 231% from the previous year, according to a newrepo...
View articleDoubleClick Inc. signed an agreementwith San Jose, CA-based AboveNet Communications Inc. to co-locate itsWeb servers at AboveNet's Tysons Corner, VA a...
View articleThe New York Times Electronic Media Co launched its first trade advertisingcampaign for the Times's Web site, detailing how thesite's advertising mode...
View articleThe New York Times Electronic Media Co launched its first trade advertisingcampaign for the Times's Web site, detailing how thesite's advertising mode...
View articleIn the '40s and '50s when families gathered around the radio or television on Sunday nights, they relied on their favorite show to be sponsored by bra...
View articleRichy Glassberg, the former president and CEO of interactive ad rep firmOmni-Net.com in New York, has purchased all of the assets ofthe company and ha...
View articleFull-service telecom networks based on Internet Protocol (IP) platforms will not be deployed for another two years, according to a report from Analysy...
View articleMeasurement is important to drive the growth of the ad business. But it's not something that advertisers can do alone. It requires both ad-based and s...
View articleMaybe Sean's spent too much time thinking, maybe he's got some legitimate beefs. In either case, find out the top 10 things that he really hates about...
View articlePeople Design Technology(PDT), a Dallas-based research and consulting firmspecializing in online strategy and agency selection and utilization, plans...
View articleLeo Sheiner isn't paranoid...and he's not one to support conspiracy theories, as a rule. But in his view, there's enough weird stuff happening to supp...
View articleThe total number of digital subscriber lines (DSL) installed in the US will grow dramatically in the next five years, according to Computer Economics....
View articleNew York City-based DoubleClick Inc. said that its DART adserver technology served 8 billion ads across 6,400 sites worldwide in March. Read More...
View articleNew York City-based 24/7 Media Inc. launched 24/7 Promotions, aturnkey online direct marketing service "that generates qualified customerleads while l...
View articleThe global online village is hosting tenements now. Mergers and acquisitions point to industry consolidation. Is the window of Internet opportunity cl...
View articleAre CEOs satisfied with their web sites? Usually, they're not. But some top guns are downright thrilled...and here's why. Read More...
View articleTom makes a compelling argument that animated GIFs have gone the way of the dodo. So why are so many agencies still sticking by the standard animated ...
View articleFree-PC Inc. plans to open its charter advertiserprogram to 200 advertisers that will be able to test new forms ofinteractive ads and demographic targ...
View articleMore on the next frontier in online branding: web syndication. Greg and Emily look at some of the advances in the industry, and how they will enable m...
View articleMichelle Ellis has a mantra for Internet marketers and visionaries: Obsoletethyself. Obsolete thyself. Obsolete thyself. Read More...
View articleNew York City-based 24/7 Media Inc. said that it has added 23new sites, including HomeSeekers.com, to 10 of its 21 content channels in The24/7 Network...
View articleWhat to do when clients want a guaranteed performance deal on direct response campaigns? "No agency should guarantee performance without making sure t...
View articleFAST (Future of Advertising Stakeholders)Measurement Committee's audience measurement subcommittee has issued a set ofvoluntary guidelines and is seek...
View articleL-Soft International Monday released LISTSERV version 1.8d which some are concerned could be used to send unsolicited commercial e-mail. Read More...
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