Yes, AI can be your friend
AI & Automation

Yes, AI can be your friend

6y Jeff Kofman

Yes, AI can be your friend

We use AI to liberate people from the menial so they can focus on the meaningful. AI isn’t taking anyone's job away. It’s giving people their jobs bac...

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Can we rely on AI to make marketing more human?
AI & Automation

Can we rely on AI to make marketing more human?

6y Norman Guadagno

Can we rely on AI to make marketing more human?

Norman Guadagno, CMO of Acoustic, addresses why marketers must prioritize tech solutions that allow them to tap into the power of AI to provide specif...

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Live events may remain digital for the long term — words of wisdom from Certain’s CEO
AI & Automation

Live events may remain digital for the long term — words of wisdom from Cer...

6y Jacqueline Dooley

Live events may remain digital for the long term —...

ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...

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Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight
AI & Automation

Key Insights: B2B content marketing decoded, top marketing technologies, an...

6y Kamaljeet Kalsi

Key Insights: B2B content marketing decoded, top m...

Webinars win more leads, magic words for content engagement, the favourite content and experience tech, and more AI juice. Read More...

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Q&A with Joyce Kim, Chief Digital and Marketing Officer at Arm
Digital Leaders

Q&A with Joyce Kim, Chief Digital and Marketing Officer at Arm

6y Jacqueline Dooley

Q&A with Joyce Kim, Chief Digital and Marketin...

ClickZ spoke with Arm’s CMO about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing & communi...

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How Natural Language Processing (NLP) is helping call centers get smart
AI & Automation

How Natural Language Processing (NLP) is helping call centers get smart

6y Sam O'Brien

How Natural Language Processing (NLP) is helping c...

RingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to telemarketing and other ma...

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The yin and yang of martech
Digital Marketing

The yin and yang of martech

6y Daryl McNutt

The yin and yang of martech

Consolidation and diversity will coexist as marketing technology solutions mature. Read More...

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5 ways marketers can instil AR into their business plan of action
AR & VR

5 ways marketers can instil AR into their business plan of action

6y Ejiofor Francis

5 ways marketers can instil AR into their business...

Ejiofor Francis shows how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it...

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Why agencies should consider investing in an intuitive DAM
Content

Why agencies should consider investing in an intuitive DAM

6y Helen Aboagye

Why agencies should consider investing in an intui...

CMO of Imagen, Helen Aboagye, discusses why an intuitive digital asset management (DAM) system is essential for today’s agencies. Read More...

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Avoid campaign overspend with an automated budget monitor
Digital Marketing

Avoid campaign overspend with an automated budget monitor

6y Nick Harper

Avoid campaign overspend with an automated budget ...

Colorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign ...

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Hitchhiker's guide to the end of the 3rd-party cookie as we know it
Digital Advertising

Hitchhiker's guide to the end of the 3rd-party cookie as we know it

6y Matt Moore

Hitchhiker's guide to the end of the 3rd-party coo...

Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channe...

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets
Automation

Allocadia’s MPM platform will inspire you to ditch your marketing spreadshe...

6y Jacqueline Dooley

Allocadia’s MPM platform will inspire you to ditch...

This month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment perfor...

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Top 10 marketing automation tools every marketer must have
Automation

Top 10 marketing automation tools every marketer must have

6y Priyanka Chowdhury

Top 10 marketing automation tools every marketer m...

With the marketing industry rapidly moving toward automation, we highlight 10 marketing automation tools every marketer needs to use. Read More...

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Key marketing technology takeaways from CES 2020
Disruptive MarTech

Key marketing technology takeaways from CES 2020

6y Barry Levine

Key marketing technology takeaways from CES 2020

One screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read More...

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Cooler Screens is bringing the digital shopping experience to brick-and-mortar stores
AI & Automation

Cooler Screens is bringing the digital shopping experience to brick-and-mor...

6y Jacqueline Dooley

Cooler Screens is bringing the digital shopping ex...

Chicago-based Cooler Screens, leverages smart screens powered by AI and IoT, to enhance the in-store customer shopping experience at Walgreens. Read M...

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Enterprises in Switzerland flocking to the public cloud, according to new report
Digital Marketing

Enterprises in Switzerland flocking to the public cloud, according to new r...

6y Mahir Prasad

Enterprises in Switzerland flocking to the public ...

ISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...

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Top seven chatbot platforms and tools available
Chatbots

Top seven chatbot platforms and tools available

6y Kamaljeet Kalsi

Top seven chatbot platforms and tools available

Only 38% of consumers want human interaction when engaging with a brand. We analyzed the top chatbot platforms to help you make an informed decision. ...

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Seismic acquires Percolate, unifies "two essential pillars" of martech stack
Content

Seismic acquires Percolate, unifies "two essential pillars" of martech stac...

6y Kimberly Collins

Seismic acquires Percolate, unifies "two essential...

Sales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform, for an undisclosed amoun...

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FocusVision updates Decipher platform to automatically create surveys from Word docs
Case Study

FocusVision updates Decipher platform to automatically create surveys from ...

6y Jacqueline Dooley

FocusVision updates Decipher platform to automatic...

FocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read More...

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Transformation of Search Summit 2019: Highlight reel
Leadership

Transformation of Search Summit 2019: Highlight reel

6y Kimberly Collins

Transformation of Search Summit 2019: Highlight re...

Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Re...

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Streamlining the creative process for marketing teams: Q&A with OpenText Hightail
Disruptive MarTech

Streamlining the creative process for marketing teams: Q&A with OpenText Hi...

7y Kimberly Collins

Streamlining the creative process for marketing te...

We speak with Lindsay Sterrett, Head of Marketing at Hightail, about the OpenText Hightail product, the work they're doing, and where they're headed n...

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Optimizing for voice search in 2019: Q&A with Amine Bentahar
Search

Optimizing for voice search in 2019: Q&A with Amine Bentahar

7y Kimberly Collins

Optimizing for voice search in 2019: Q&A with Amin...

Amine Bentahar discusses his upcoming session, “Optimizing for position 0: Everything you need to know about voice search," at the Search Summit 2019....

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How Percolate's marketing orchestration hub enables sales success
Content

How Percolate's marketing orchestration hub enables sales success

7y Jacqueline Dooley

How Percolate's marketing orchestration hub enable...

Only eight percent of sales and marketing executives believe their teams are strongly aligned. How can you use content marketing to drive sales enable...

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Martech news roundup: Salesforce, LinkedIn, Uberall + Trustpilot, AdRoll
Disruptive MarTech

Martech news roundup: Salesforce, LinkedIn, Uberall + Trustpilot, AdRoll

7y Kimberly Collins

Martech news roundup: Salesforce, LinkedIn, Uberal...

In our roundup of top martech news from this week: Salesforce adds two new clouds, LinkedIn CMO steps, down, Uberall partners with Trustpilot, and mor...

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False promises: How marketers can tell the difference between AI and automation
AI & Automation

False promises: How marketers can tell the difference between AI and automa...

7y Emily Alford

False promises: How marketers can tell the differe...

Spotting the difference between AI and automation can be tricky, especially when dealing with tech vendors. Here's an overview of what AI can and can'...

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The Transformation of Search Summit 2019: Speakers, agenda, FAQ
Leadership

The Transformation of Search Summit 2019: Speakers, agenda, FAQ

7y Kimberly Collins

The Transformation of Search Summit 2019: Speakers...

The Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Micr...

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HubSpot partners with Supermetrics to enable automated multi-portal views
Analytics

HubSpot partners with Supermetrics to enable automated multi-portal views

7y Barry Levine

HubSpot partners with Supermetrics to enable autom...

HubSpot has announced a partnership with data engine Supermetrics to allow users to capture, analyze and report on HubSpot data without manual integra...

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Is Google leading the image recognition engine race?
AI & Automation

Is Google leading the image recognition engine race?

7y Luke Richards

Is Google leading the image recognition engine rac...

A new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...

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