Just because navigation conventions have become quite conventional, there are still plenty of opportunities for your site to distinguish itself -- and...
View articleThe Internet bellwether fills a critical leadership position with a veteran of the online media business. Read More...
View articlePayPal is going public. This is the first Internet IPO in I don't know how long. So let's both celebrate it and analyze it. Read More...
View articleThere is a strong interest among consumers for receiving multiple communications services from a single provider, according to research by the Yankee ...
View articleAt each step of the sales process, a site loses some users. We use the leaky bucket metaphor for a site that doesn't successfully convert visitors int...
View articleIn the second of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses how to clean up and perfect your email list. Read...
View articleNot only do companies that use ASP services benefit from a hefty return on investment, they enjoy peace of mind, clearer focus and a better work envir...
View articleWhat's make or break and what's icing on the cake? Since you can't get everything you want, learning what's critical helps you pick your battles. Read...
View articleIn these difficult times of belt-tightening, you may think you know the tried-and-true ways to slash costs -- but the most obvious ways may be fraught...
View articleMSN, First USA Promote co-branded Visa Card; Catalog Marketing Services acquires Prefer Network; Cybereps to represent AccuWeather.com. Read More...
View articleNew whiz-bang rich media email technology simply isn’t as exciting anymore, and it just takes one look into a typical inbox to figure out why. Read Mo...
View articleCould there be a manual -- laying out steps one by one -- to teach marketers how to lead consumers down the path to conversion? Well, it's not so simp...
View articleAmulti-million dollar push to promote Hewlett-Packard's infrastructure business debuts in the wake of its announced acquisition of Compaq. Read More...
View articleWhen people come to a Web site, they are invariably looking for information. They don't want to hang around. They don't want to be left waiting. The b...
View articleCRM software and specialty consulting practices have announced earning downturns and layoffs as corporate clients postpone, re-scope, and cancel CRM i...
View articleIf any good came out of the recent terrorist attacks on this country, it was the galvanization of America. Imagine what could happen if that collectiv...
View articleEven in the worst of times, the Internet displayed the best of what it can do. The utilization of online services in the service of good is what conne...
View articleThe troubled e-commerce company, bought out by its founder, launches a new marketing campaign aimed at competing on the price front. Read More...
View articleItalian marketer SEAT Pagine Gialle appends a leading CPG database marketing firm to its New York-based e-mail player. Read More...
View articleWe face a challenge from all the visitors and affiliates who find their way onto our sites: Who are we to deserve their attention -- not to mention th...
View articleCertain emails, we take a great deal of trouble over. We write them carefully and with a clear purpose in mind. But what about those automated ones --...
View articleNew ClickZ writer Joseph Jaffe introduces himself and sets out in what direction he'll be setting out as he alternates with Blake Rohrbacher to help u...
View articleLet's step back and take a broader look at the nature of conversion, both as an idea that shapes the exchanges between you and your prospects and more...
View articleA study of several major pharmaceutical industry direct-to-consumer Web sites byElectronic Ink has found that poor user experience has likely had a ne...
View articleU.S. consumers are more likely to revisit Web sites that are fast loading, customizable and more informative than those that offer rich media or conte...
View articleAll things, even down cycles, must come to an end. It's now time to consider where you should be putting your technology and business-improvement doll...
View articleConsumers are seeking fast-loading sites, not necessarily elaborate Web experiences -- and ignoring that desire can even hurt Web sales and marketing,...
View articleYou’ve been searching for that perfect email marketing technology, and you’ve finally found it. It’s a beauty, with sophisticated segmentation, dynami...
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