Porn: Gen Y's New Black?
Media

Porn: Gen Y's New Black?

23y Susan Kuchinskas

Porn: Gen Y's New Black?

Can marketers hoping to hit young, urban hipsters succeed by aiming below the belt? Read More...

View article
AOL Search Sings a Little More Brightly
Media

AOL Search Sings a Little More Brightly

23y Susan Kuchinskas

AOL Search Sings a Little More Brightly

Acquisition of multi-media search company lets users search for audio and video content across the Web. Read More...

View article
The Rich Media Guide to Gift Giving
Media

The Rich Media Guide to Gift Giving

23y Rob Graham

The Rich Media Guide to Gift Giving

A rich media gift guide for marketers who aren't necessarily rich themselves. Read More...

View article
Digital Tunes Make a Mainstream Play
Media

Digital Tunes Make a Mainstream Play

23y Susan Kuchinskas

Digital Tunes Make a Mainstream Play

Downloading digital music used to be a transgression. Now, legal music services hope to make it as American as Pepsi or McDonald's. Read More...

View article
Traditional Media Falters. Attack!
Actionable Analysis

Traditional Media Falters. Attack!

23y Dave Morgan

Traditional Media Falters. Attack!

First newspapers, now broadcast are hemorrhaging audience share. Seize the moment. Read More...

View article
SD Memory Cards to Drive Market for Digital Content
Audience

SD Memory Cards to Drive Market for Digital Content

23y David Cohen

SD Memory Cards to Drive Market for Digital Conten...

When it comes to consumers and digital content, a report predicts that Secure Digital (SD) memory cards will become the standard for transporting data...

View article
WirelessWatch for October 31, 2003
Media

WirelessWatch for October 31, 2003

23y Zachary Rodgers

WirelessWatch for October 31, 2003

A new urban-focused wireless channel is in the works; voice still rules; and two wireless marketing players merge. Read More...

View article
AOL, Viewpoint Strike Rich Media Deal
Media

AOL, Viewpoint Strike Rich Media Deal

23y Mark Berniker

AOL, Viewpoint Strike Rich Media Deal

America Online makes a deeper commitment to rich media technology in its 9.0 Optimized product. Read More...

View article
Postcard from Korea
Marketing

Postcard from Korea

23y David Cohen

Postcard from Korea

East meets West: a traveler's survey of the media and tech landscape. Read More...

View article
W3C Calls for Reversal on ActiveX Patent
Media

W3C Calls for Reversal on ActiveX Patent

23y Ryan Naraine

W3C Calls for Reversal on ActiveX Patent

UPDATE: The standards group warns of 'substantial economic and technical damage' to the operation of the Internet. Read More...

View article
Wireless Watch for October 24, 2003
Media

Wireless Watch for October 24, 2003

23y Zachary Rodgers

Wireless Watch for October 24, 2003

Coca-Cola, NHL launch mobile campaigns in the U.S.; Ford and P&G roll out SMS efforts in the U.K. Read More...

View article
Execs & Accounts for October 24, 2003
Media

Execs & Accounts for October 24, 2003

23y Zachary Rodgers

Execs & Accounts for October 24, 2003

LeFurgy and Scot McLernon named co-chairs of new IAB pop-up task force; Modem Media expands European management team; The Phelps Group hires two. Read...

View article
Anti-Spam Law Good, Do-Not-E-Mail List Bad
Media

Anti-Spam Law Good, Do-Not-E-Mail List Bad

23y Susan Kuchinskas

Anti-Spam Law Good, Do-Not-E-Mail List Bad

Marketers and enforcers weigh in on the Can Spam act passed by the Senate. Read More...

View article
The Interactive Imagination: Storytellers Need Not Apply
Media

The Interactive Imagination: Storytellers Need Not Apply

23y Len Ellis

The Interactive Imagination: Storytellers Need Not...

Why big agencies don't get interactive -- and why they probably never will. Read More...

View article
IAR Bits and Bytes for October 22, 2003
Media

IAR Bits and Bytes for October 22, 2003

23y Susan Kuchinskas

IAR Bits and Bytes for October 22, 2003

FindWhat.com and aQuantive release earnings; Tholos Systems to launch larger-than-life interactive promotions; and an affiliate network aims to go mai...

View article
Apple iTunes Does Windows... and AOL
Media

Apple iTunes Does Windows... and AOL

23y Dorian Sweet

Apple iTunes Does Windows... and AOL

UPDATE: Steve Jobs unties the Gordian knot of digital music with Jon Miller by his side and the promise of 100 million songs courtesy of Pepsi. Read M...

View article
The Frequency Cap Is Your Friend
Marketing

The Frequency Cap Is Your Friend

23y Jeremy Lockhorn

The Frequency Cap Is Your Friend

Some marketers just don't get the message -- the ones who subject users to unrelenting versions of their messages. Read More...

View article
Maven Makes Inroads With New Video Platform
Media

Maven Makes Inroads With New Video Platform

23y Zachary Rodgers

Maven Makes Inroads With New Video Platform

Maven Networks has launched a platform that proposes to solve the problem of tiny jagged video, while boosting the interactivity possible with the Web...

View article
WirelessWatch for October 3, 2003
Media

WirelessWatch for October 3, 2003

23y Zachary Rodgers

WirelessWatch for October 3, 2003

Reebok deploys a 'whodunit' mobile promo; a new program for ad-embedded games launches; SMS to find footing sooner. Read More...

View article
Sounds Like A Great Idea
Media

Sounds Like A Great Idea

23y Tessa Wegert

Sounds Like A Great Idea

Audio branding isn't just for TV or radio. Read More

View article
The Perfect Storm: Marketing to Youth
Marketing

The Perfect Storm: Marketing to Youth

23y David Cohen

The Perfect Storm: Marketing to Youth

Youth doesn't differentiate between cable and broadcast TV. Expect the same between traditional and digital media -- soon. Read More...

View article
SuSE Rebrands Ahead of 9.0 Launch
Media

SuSE Rebrands Ahead of 9.0 Launch

23y Kate Kaye

SuSE Rebrands Ahead of 9.0 Launch

SUSE gets new name, logo prior to new product release. Read More...

View article
Execs & Accounts for September 26, 2003
Media

Execs & Accounts for September 26, 2003

23y Zachary Rodgers

Execs & Accounts for September 26, 2003

Streaming video firm hired by Cali candidate Arianna Huffington; NetCreations/PostMasterDirect to manage lists for Slashdot.org parent; Space.com choo...

View article
Streamies Proven Early Adopters, E-Shoppers
Media

Streamies Proven Early Adopters, E-Shoppers

23y Robyn Greenspan

Streamies Proven Early Adopters, E-Shoppers

The upscale, technically savvy, trend-setting Internet broadcast audience is more likely to try or buy new products or services before the general pop...

View article
Streamies Proven Early Adopters, E-Shoppers
Ad Industry Metrics

Streamies Proven Early Adopters, E-Shoppers

23y Robyn Greenspan

Streamies Proven Early Adopters, E-Shoppers

The upscale, technically savvy, trend-setting Internet broadcast audience is more likely to try or buy new products or services before the general pop...

View article
Dave Matthews to Kick Off AOL 9.0
Media

Dave Matthews to Kick Off AOL 9.0

23y Ryan Naraine

Dave Matthews to Kick Off AOL 9.0

Crash may be an ironic song to use to unveil a new piece of software but the ISP plans a big marketing splash to coincide with the launch of the new '...

View article
iTV Case Study: The View
Marketing

iTV Case Study: The View

23y Lydia Loizides

iTV Case Study: The View

What happens when 55 thousand viewers interact with a TV program? Read More...

View article
Music Fans Still Burning
Audience

Music Fans Still Burning

23y Robyn Greenspan

Music Fans Still Burning

Digital music files are found on the majority of U.S. hard drives, but most Internet users are burning the tunes to CD instead of using MP3 players. R...

View article
1 38 39 40 41 42 62