Customer-acquisition costs are high, so advertisers are demanding more from advertising creative. A recent trend is to incorporate customer relationsh...
View articleHow many New Year's resolutions have you broken so far? Whatever you do, keep the resolutions you've made about customer relationships -- and watch a ...
View articleYour content matters. Your marketing materials -- from online catalogs to web copy and graphics -- are critical for establishing corporate brand and b...
View articleFor better or worse, the web world is slowing down. Find out the reasons why. Read More...
View articleThe besieged i-shop announced a new president and chief executive with experience in the banking world, in the wake of significant layoffs and restruc...
View articleGive the customers what they want. A favorite mantra -- obviously for good reason. The problem? All your competitors are doing just that. The solution...
View articleWith a three-year annual sales target of $104 million, NEC'sAuraline is making some big promises -- despite lackluster industryconditions. Read More...
View articleTraditional advertisers with a few years of e-marketing experience are increasingly savvy, strategic, and streetwise when it comes to hiring and manag...
View articleCompanies struggle to determine the optimal frequency rate for communicating to their customers. Remember: In advertising, less can be more! Read More...
View articleThe e-commerce software firm hopes to spread the adoption of its marketing tools to the Euro RSCG interactive shop's clients. Read More...
View articleThe company will offer Alerts.com's multi-platform opt-in messaging to its clients as a CRM tool. Read More...
View articleWe know a lot about our customers. Yet it's still hard to predict how they'll act or what they'll want. In the next few articles, Chris will be taking...
View articleIn the race to capture Internet consumers and their dollars, companies are overlooking the simplest marketing remedies and the most profitable consume...
View articleWith B2C e-commerce sites fading faster than a '70s clothing fad, Andersen Consulting and Online Insight conducted a study to examine how best to mark...
View articleThanksgiving Day, and you're reading work-related stuff. Today is the day for stuffing, not stuff. But since you're here, let's talk turkey. Sometimes...
View articleConsumer confusion could be one of the worst obstacles we face as Internet marketers today. Luckily, a little user testing can help avoid frustrating ...
View articleNet Perceptions and Trigent; iBoost.com acquires an ad exchange;Clientize bows marketing suite. Read More...
View articleAs marketers attempt to reach consumers through all digital media, including web sites, email, cell phones, PDAs, and digital television boxes, the pr...
View articleThe company incorporates its database-linked dynamic content technology into a CRM solution. Read More...
View articleMore than 500,000 companies will be participating in e-marketplaces as buyers and/or sellers by 2005, according to research by Gartner Group, Inc., bu...
View articleMarketers, whatever their industry, want to send the right message to the right customer with the right pricing under the right circumstances through ...
View articleMany companies can't answer simple questions about their web site visitors. But you need this information to effectively market your offerings. While ...
View articleAs the holiday buying season approaches, e-tailers are looking to expensive e-CRM solutions as the answer to abandoned shopping carts, a costly, overb...
View articleOnline marketing firm USAData netted an additional $6 million from database firm Acxiom. Read More...
View articleThe targeted content marketer continues its growth. Read More...
View articleCompares costs and other critical factors for marketing by email. You can manage and execute email campaigns internally, use an application service pr...
View article24/7 Media and e-mail marketers Digital Impact and Xchange will integrate streaming video technology into direct mail offerings. Read More...
View articleWhat's the answer to securing long-term permission? One word: trust. This year billions of dollars are being spent on solutions to help customers and ...
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