Executives at ad:tech New York this week presented three emerging technologies, some more mature than others, with the potential to change the marketi...
View articleThere's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to del...
View articleInstead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this...
View articleAn overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Read More...
View articleJapan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, ...
View articleWhen consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products....
View articleDirect online ad sales company isocket has received $8 million in a Series A round of funding, led by Foundry Group. Read More...
View articleWill combining desktop and mobile ads make things better for advertisers? Read More...
View articleMobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers. Read More...
View articleAdobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Read More...
View articleGoogle plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. Read More...
View articleSEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid ...
View articleHow to manage your Twitter and Facebook campaigns so your consumers don't feel like they are being stalked by your brand. Read More...
View articleWith so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Read More...
View articleAs you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to...
View articleConsider these approaches. Read More...
View articleA recap of a social film project from Intel and Toshiba. Read More...
View articlePhilips is among the brands that had early access to the redesigned pages which enable firms to highlight and target updates to specific audiences. Re...
View articleThe President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donatio...
View articleAdvertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about i...
View articleStart preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly. Read Mor...
View articleAt the end of the day, bloggers' stories impact consumers' lives. Read More...
View articleGoogle is now enabling a common display targeting method for search ads. Read More...
View articleThough more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Read More...
View articleIf you aren't engaging your audience, not much is going to happen with all of those people clicking the like button. Read More...
View articleConsider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Read More...
View article