If publishing your own e-newsletter sounds onerous, try piggybacking on someone else’s success. Read More...
View articleAptimus recruits Chris Redlitz and Tom Soevyn to sales leadership posts; CEO of FindWhat.com becomes chairman as well. Read More...
View articleAutomakers buy 10 times the rich media impressions than otherindustries, according to Nielsen//NetRatings. Read More...
View articleAutomakers buy 10 times the rich media impressions than other industries, according to Nielsen//NetRatings. Read More...
View articleTerrell Jones named to Overture's board of directors; Charlex adds two to its senior creative team; Jel Productions builds a site for Aidells Sausage....
View articleThe online yellow pages publisher is banking that streaming video will prove a lucrative value-add to its listings. Read More...
View articleA well-planned B2B campaign triples the average click-through rate. Read More...
View articleYour customers aren't going to learn your company's language. It's up to you to learn theirs -- and to make your search function usercentric. Read Mor...
View articleAn e-newsletter’s first birthday: growing pains, lessons learned, and the beginnings of some revenue flow. Read More...
View articleUPDATE: The announced deal had been positioned as a way to helpVeriSign better monetize its domain registration business. Read More...
View articleConferences are time-tested ways to bring in dough, generate sales leads, and position your company. Email can help you get a jump start on your prepa...
View articleIs your e-newsletter working? Here’s how to find out. In part one of ’Measuring Success’: quantitative metrics. Read More...
View articleThe move retreats from a strategy set in motion with the $5.7 billion acquisition of Broadcast.com. Read More...
View articleStill, the year's revenue will be down from 2000. Read More
View articleOur new resident free-to-fee expert, Vin Crosbie, poses three questions. If you answer 'yes' to one of them, chances are your site can charge for acce...
View articleYou might think this question has been hashed to death. It hasn’t. Read More...
View articleUPDATE: It's good news for the VC outlook in online marketing, while the firm gains needed funds and an influential new board member. Read More...
View articleHold on! Before you hit ’send’ on your next campaign, make sure you’ve done this indispensable groundwork. Read More...
View articleWe're living in an untrusting environment, and the prevailing mood is creating changes in our industry and throughout our world. But it's time to stop...
View articleCatalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Read More...
View articleUPDATE: Catalogers' click-through and pass-along rates are almost twice those of the online direct marketing from B2B and other industries. Read More...
View articleThe firm's new financing points to the growing importance of marketing resource management tools and services. Read More...
View articleDebbie's annual list of summer reading recommendations is shorter this year. Many publications have succumbed to the fallout. But there's still plenty...
View articleAs the overall server market slowed in 2001, so too did the application server space. Although revenue grew 20 percent reaching $1.18 billion, it was ...
View articleTechnology advances have wrought big changes in the role of B2B customer data. Read More...
View articleThe sale of The Net Economy magazine includes a cross-marketing agreement with the Boston-based trade-show and B2B publisher. May 20th issue of TNE is...
View article360i promotes Erik Harbison to media director; Messagizer to provide services to U.K.'s top student-focused Web site; Shayne Mihalka joins Fastclick a...
View articleTricks of the email trade: Getting them to open it, read it and act on it -- by making your offer compelling. Read More...
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