Nick explores the limitations of technological solutions to creating customer relationships. It's a tough one. Customer Relationship Marketing (CRM) s...
View articleYou're surfing through cyberspace, and all of a sudden you see something at the top of the page that says, "Hey, Michael! We got your size 11 shoes ri...
View articleYou're a girl in a bar on a first date with a promising new guy. The guy says, "I want to know all about you. Tell me everything." Hey, nice guy. Soun...
View articleProfessional services firm KPMG and Peppers and Rogers Group, a one-to-onemarketing and consulting firm, formed a strategic alliance designed toprovid...
View articlePrecision marketing company Naviant signed a $56 million strategicalliance with eData.com, an Internet-based informationtechnology solutions company. ...
View articleCustomer Relationship Management (CRM) company SmartHarvest is launching a productcalled Download Usher that gives companies the ability to brand the ...
View articleOmnicom Group Inc. acquired a 50 percentequity interest in Critical Mass, anInternet marketing services company headquartered in Calgary, Alberta,Cana...
View articleAd network 24/7 Media Inc.signed a deal with Naviant, a precision marketing company,giving 24/7 Media rights to Naviant's data for the purpose of serv...
View articleOnline advertising company Mediaplex Inc. and OTP Software Inc. said they have teamed upto promote Mediaplex's proprietary mobile Java objects technol...
View articleNaviant Technology Solutions, a CustomerRelationship Management (CRM) consulting and services provider, said that Excite@Home and XL Ventures have joi...
View articleOgilvyOne Worldwide established TheOgilvyOne Brand Practice, a new venture that will deliver the expertise ofthe agency's one-to-one brand marketers t...
View articleNaviant Technology Solutions, a customer relationship management (CRM) consulting and services provider, will acquire IQ2.net, an IntelliQuest company...
View articleSendFree.com, operator of an autoresponderad exchange, said it now will allow members to use any autoresponder from anysource in conjunction with its ...
View articleMarketing automation company Annuncio Software said it is now shippingits flagship product Annuncio Live, enabling marketers to automate Internetand i...
View articleNew Haven, CT-based SendFree launched what it calls "theInternet's first autoresponder ad exchange." Read More...
View articleAd giant Young & Rubicam Inc. has acquired privately heldKnowledgeBase Marketing Inc. in a stock and cash deal valued at approximately$175 million. Re...
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