Digitisation of Life
Asia

Digitisation of Life

15y Pushkar Sane

Digitisation of Life

Digital is not just about technology. Here's how it is making an impact on the various aspects of our lives. Read More...

View article
The Confluence of Mobile, Location, Social, and Group
Marketing

The Confluence of Mobile, Location, Social, and Group

15y Augustine Fou

The Confluence of Mobile, Location, Social, and Gr...

And the implications and impact on integrated marketing. Read More...

View article
Navigating Search in China
Asia

Navigating Search in China

15y Adaline Lau

Navigating Search in China

With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape. Read More...

View article
Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers
Social

Tracking 'Promoted Trends': Twitter Draws Diverse Advertisers

15y Kate Kaye

Tracking 'Promoted Trends': Twitter Draws Diverse ...

A look at the brands that ran Promoted Trends February 14 through February 28. Read More...

View article
Groupon Faces Many Competitors in China Market
Social

Groupon Faces Many Competitors in China Market

15y Adaline Lau

Groupon Faces Many Competitors in China Market

Groupon and Tencent partner to launch 'Gaopeng' in Beijing and Shanghai initially. Read More...

View article
Recalculating the Click-Through Rate in Search
Marketing

Recalculating the Click-Through Rate in Search

15y Chris Copeland

Recalculating the Click-Through Rate in Search

Search engines talk about optimum consumer experiences, but they do not help brands make that happen. Read More...

View article
Screens Touch People
Marketing

Screens Touch People

15y Howard Belk

Screens Touch People

As brands seek new ways to create relationships around the world, touch screens and dynamic symbols will surely be part of the picture. Read More...

View article
AOL Memo Details HuffPo Ad Sales Integration Plans
Display Advertising

AOL Memo Details HuffPo Ad Sales Integration Plans

15y Kate Kaye

AOL Memo Details HuffPo Ad Sales Integration Plans

Longtime sales exec Mark Ellis will leave AOL. Read More...

View article
Leveraging the Tablet Revolution
Asia

Leveraging the Tablet Revolution

15y Mandeep Grover

Leveraging the Tablet Revolution

Before adding the iPad to your marketing campaign, consider these three factors first. Read More...

View article
QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks
Display Advertising

QuadrantONE Morphs Into Private Ad Exchange, Shuns Networks

15y Jack Marshall

QuadrantONE Morphs Into Private Ad Exchange, Shuns...

QuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Read More...

View article
Will Facebook's iFrames Kill Brand Sites?
Social

Will Facebook's iFrames Kill Brand Sites?

15y Christopher Heine

Will Facebook's iFrames Kill Brand Sites?

Mark-up language shake-up lets marketers optimize pages and track conversions on the social site. Read More...

View article
Content, the No. 1 Overlooked Area in SEO
Analytics

Content, the No. 1 Overlooked Area in SEO

15y Andy Radovic

Content, the No. 1 Overlooked Area in SEO

Here are five strategies on how to boost your content to reach and acquire new customers. Read More...

View article
JCPenney Hopes Twitter Contest Creates Oscar Buzz
Data insights

JCPenney Hopes Twitter Contest Creates Oscar Buzz

15y Christopher Heine

JCPenney Hopes Twitter Contest Creates Oscar Buzz

Retailer leans on digital to attract a younger audience. Read More...

View article
Rahm's Digital Ad Team, Led by Former Obama Staff, Stresses Integration
Marketing

Rahm's Digital Ad Team, Led by Former Obama Staff, Stresses Integration

15y Kate Kaye

Rahm's Digital Ad Team, Led by Former Obama Staff,...

On election day in Chicago, agency led by Obama '08 digital ad staff is behind get-out-the-vote web ads for Rahm Emanuel. Read More...

View article
Geomentum Refines Focus Under Sean Finnegan
Marketing

Geomentum Refines Focus Under Sean Finnegan

15y Douglas Quenqua

Geomentum Refines Focus Under Sean Finnegan

Finnegan is making this "unit" of Mediabrands act more like a full-service agency. Read More...

View article
Bing Stole Search Share From Google in January
Data insights

Bing Stole Search Share From Google in January

15y Jack Marshall

Bing Stole Search Share From Google in January

Explicit core share of U.S. searches shows Microsoft's growth. Read More...

View article
New Engine Brings Search to Product Reviews
Search

New Engine Brings Search to Product Reviews

15y Douglas Quenqua

New Engine Brings Search to Product Reviews

SearchReviews will let consumers search for the most highly-rated products or for specific terms within customer reviews. Read More...

View article
Facebook Places Pleases SMBs, Groupon Doesn't
Social

Facebook Places Pleases SMBs, Groupon Doesn't

15y Christopher Heine

Facebook Places Pleases SMBs, Groupon Doesn't

Study says most local merchants that have tested group-buying platforms do not plan to repeat. Read More...

View article
Digital China: 6 Key Sites
Social

Digital China: 6 Key Sites

15y Erik Qualman

Digital China: 6 Key Sites

Since many of the most popular global digital sites are blocked in China, other companies are stepping up to fill the void. Read More...

View article
PointRoll Names New CEO
Display Advertising

PointRoll Names New CEO

15y Susan Kuchinskas

PointRoll Names New CEO

Robert Gatto, former SVP of sales, replaces cofounder Jason Tafler. Read More...

View article
Yahoo Explores Deals Offering for Newspaper Partners
Display Advertising

Yahoo Explores Deals Offering for Newspaper Partners

15y Kate Kaye

Yahoo Explores Deals Offering for Newspaper Partne...

As Yahoo's newest partner Gannett begins using APT platform, Yahoo mulls new services for the so-called consortium. Read More...

View article
Citysearch Location-Based App Includes Groupon Deals
Media

Citysearch Location-Based App Includes Groupon Deals

15y Christopher Heine

Citysearch Location-Based App Includes Groupon Dea...

Online city guide brand launches app with mobile deals. Read More...

View article
Amid Daily Deal Hype, AP Puts Mobile Spin on Classic Circulars
Media

Amid Daily Deal Hype, AP Puts Mobile Spin on Classic Circulars

15y Kate Kaye

Amid Daily Deal Hype, AP Puts Mobile Spin on Class...

The Associated Press wants to replicate the tried-and-true success of print circulars. Read More...

View article
Beyond Scaling Down: Generating a Successful Mobile Experience
Media

Beyond Scaling Down: Generating a Successful Mobile Experience

15y Jason Dempsey

Beyond Scaling Down: Generating a Successful Mobil...

Designing for mobile is all about creating a complementary experience while users are already immersed in the real world. Read More...

View article
Google Boost: Paid Search for the Masses?
Local

Google Boost: Paid Search for the Masses?

15y Gregg Stewart

Google Boost: Paid Search for the Masses?

Can Google Boost woo small businesses that shied away from AdWords? Read More...

View article
Mozilla Rolls Out Do-Not-Track Feature in Firefox 4
Data insights

Mozilla Rolls Out Do-Not-Track Feature in Firefox 4

15y Jack Marshall

Mozilla Rolls Out Do-Not-Track Feature in Firefox ...

Browser manufacturer implements blanket opt-out for those who want it. Read More...

View article
A Systematic Approach to SEO [Video]
Search

A Systematic Approach to SEO [Video]

15y Sage Lewis

A Systematic Approach to SEO [Video]

An interview with John Straw from Linkdex gives a look into its SEO management tools. Read More...

View article
HuffPo Ad Sales Dynamo Leaves With AOL Acquisition
Media

HuffPo Ad Sales Dynamo Leaves With AOL Acquisition

15y Kate Kaye

HuffPo Ad Sales Dynamo Leaves With AOL Acquisition

The executive steering The Huffington Post's successful ad revenue ship – Greg Coleman - will leave as it begins its integration with AOL. Read More...

View article
1 92 93 94 95 96 229