Is email marketing headed the way of telemarketing -- disliked and not respected? Are we killing the goose that lays the golden egg? Jeanne gives you ...
View articleInbox Interactive is a full-service agency focused exclusively on e-mail marketing. Services include consulting, writing and development, implementati...
View articleWhat are the consequences for marketers when search engines are involved -- as third parties -- in copyright litigation? Read More...
View articleLyris offers and develops solutions for managing email lists, delivering email, and filtering email. Read More...
View articleBillions have been spent on complex supply chain management and enterprise resource planning technologies, but why has so little attention been paid t...
View articlePeople can be stupid. Designers who don't take this into account aren't any smarter. Read More...
View articleGlobal e-shoppers indicate that honesty, respect and reliability are more vital to a satisfactory business transaction than traditional notions of pro...
View articleGet them to pay... pay more... and pay happily? Tae kwon do is a good place to start. Read More...
View articleA company's URL is an extension of its brand. Keep is simple, keep it consistent, and your customers won't have to guess where to find you online. Rea...
View articleImproving Web-based wealth management, particularly for the senior population, will pay off for professional investment managers. Read More...
View articleThe Web may be over. Connectivity's not. Think 'apps' not 'ads.' Read More...
View articleSlashing your email marketing budget? Not so fast... Read More...
View articleIt's easy to point fingers at competitors --until you find you're guilty of the same transgressions. At least finding out what the competition's doing...
View articleThere's a generation coming of age -- just as the Internet hits its stride as a marketing medium. Read More...
View articleElectronic recruiting dominates the human resource efforts of top companies, with 91 percent finding viable candidates through their corporate Web sit...
View articleeBay made a mistake. eBay should pay for it -- not affiliates. Read More...
View articleMore U.S. Net users equal more online shoppers as 60 million utilize e-commerce sites this year, and the annual figures will rise significantly. Read ...
View articleEvery e-marketer should realize by now that sending unsolicited email to an individual or group of individuals can lead to consequences including dama...
View articleNot testing your mailings? These case studies of email tests should be all the convincing you’ll need. Read More...
View articleVOP modusMail may be the answer. VOP modusMail is a comprehensive and solid solution that offers outstanding antivirus and antispam capabilities for s...
View articleMaking the grade. Can search engine marketing firms be ranked? Who sets the criteria? Read More...
View articleIf your e-newsletter is running out of steam, you need to devise a plan that will keep it going strong. Read More...
View articleToday's game is about being as aggressive as you can with cost-saving strategies. So Philip provides seven great low-cost, high-impact initiatives to ...
View articleLaunching a new campaign with a tease? Better ensure you can deliver the payoff. Read More...
View articleSuccessful branding isn't about being everything to everyone. It's about making it clear you can do one thing -- the thing the user is searching for. ...
View articleHigh-speed access will soon outpace narrowband connections as businesses become increasingly reliant on technology and consumers build home networks. ...
View articleBanner Console is the opposite of intrusive. It flouts direct marketing principles. Why is the CTR 15 times the national average? Read More...
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