In some organizations, sales and marketing functions have grown so divorced, you can almost forget that both are aimed at winning new customers. Here’...
View articleIt's been said that broadband has to be sold to consumers based on its applications, not its speed. A survey by Sage Research examined which high-spee...
View articleHome networks have found an audience among early technology adopters, but vendors, service providers and retailers have yet to convince the mass marke...
View articleMaybe you won't get that Jetsons-style helipad -- but do consider how far we've come and how to profit from it. Read More...
View articleThe U.S. video game market had its best year ever in 2001, and now it turns its head to the convergence of broadband, the Internet and gaming. Read Mo...
View articleThe United States has more Web sites, more e-commerce, and more Web traffic than any other country. Does that imply Web expertise? Read More...
View articleAre you speaking your customers' language? As you answer this question, here are a few things to consider. Read More...
View articleJackie's getting emotional about some email marketers that are busyspoiling things for the rest of us. Read More...
View articleEveryone wants to be the boss. What does it take to make it to the top? Read More...
View articleMired in a slump since 2000, the PC market hasn't had much to get excited about. But the glass-is-half-full types can point to some areas of the South...
View articleNeed something? Use your network to get it. And don't forget to build that network! Read More...
View articleOnline proves its value -- big time. The numbers are in. Read More...
View articleShow me the money. Test your CPA campaign to convince publishers the ad will work. It's in everyone's best interest. Read More...
View articleIf you’re not checking spelling and grammar on your outgoing emails, you may be making an impression that’s at odds with your goals. Read More...
View articleAmong North American residential broadband customers, cable access has been the popular way to speed up their Internet access, but DSL is making some ...
View articleE-mail is among the reasons the U.S. Postal Service may consider canceling Saturday delivery, but studies by United Messaging and Pitney Bowes found a...
View articleJust as the click-through rate isn’t always the best way to evaluate the success of online ad campaigns, sometimes it’s irrelevant for email campaigns...
View articleA survey of Internet users by The Gallup Organization found that e-mail remains the No. 1 activity for people online, with more than half saying sayin...
View articleFor the first time in the history of the electronic messaging market, there are more electronic mailboxes outside the United States than within it, ac...
View articleWhen is it a search engine and when is it an advertising engine? A recently filed lawsuit will help the industry make distinctions. Read More...
View articleSponsorship text ads attract qualified leads. Debbie tells you how to craft an offer and write and place your own ad, step by step. Read More...
View articleHeightened security concerns are forcing companies to devote an increasing amount of their tight IT budgets to security, whether that means buying sec...
View articleWaiting for the Next Big Thing in advertising technology? It may already be here. We just haven't learned how to exploit it yet. Read More...
View articleBig companies aren't the only ones that need to manage their brands online. Read More...
View articleSuppose the reservation agent at an airline or hotel was invariably friendly and helpful. Then, upon arriving at the gate or resort, the weary travele...
View articleBroadband Internet access is being adopted so slowly that GartnerG2 predicts only 10 percent of the households in France, Germany and Britain will hav...
View articleYou think of your competitors as companies offering similar products or services as yours, but your real competitors may be in a completely different ...
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