A survey of network IT executives for Network World found that network budgets will increase by nearly 4 percent in 2002, and an increase in attention...
View articleB2B email marketing an art? Take a look at this beautiful -- and effective -- promotional mailing. Read More...
View articleAre you a search engine optimizer? A search engine positioner? Finding the appropriate moniker can be tricky, but Danny says he's finally come to a de...
View articleAll the ingredients of a near-perfect permission email marketing strategy are wrapped up in a corporate e-newsletter. You're creating it in an elegant...
View articleThe Friday after Thanksgiving may be the day people head to the malls, but thanks to broadband Internet connections at work, it's the Monday after Tha...
View articleI am woman. Hear my pocketbook roar! Read More...
View articleChoosing ad-serving technology? It's a big investment with a panoply of factors to consider. Server side? Third party? In the second part of this two-...
View articleThe total worldwide value of goods and services purchased by businesses through e-commerce solutions will increase from $282 billion in 2000 to $4.3 t...
View articleWould you buy a used car from this site? All the great marketing in the world won't succeed in getting consumers to buy from your site if you haven't ...
View articleThe Web's advantage is interactivity. Use it wisely, and you'll be competing with brick-and-mortar retailers on their own turf. Read More...
View articleA pair of studies from J.D. Power and Associates found that auto buyers are increasingly working the Internet into their search, regardless of searchi...
View articleThe concept of e-government often brings to mind efficient and convenient interaction between the government and citizens. But some research suggests ...
View articleSend email to your snail mail list -- even if you don't know your customers' addresses in cyberspace? Yes, it is possible! Here are more how-tos and t...
View articleIt doesn't make much sense that the day after Thanksgiving would signal the start of the online holiday shopping season, but consumers conditioned to ...
View articleInvestment in customer relationship management technologies by retail financial institutions will drive healthygrowth of these tools through 2005, acc...
View articleChurch and state. Sales and marketing. They're separated -- but can be reconciled. Read More...
View articleIsn't that a member of your target audience grasping a joystick and whizzing through the latest computer game? Gaming isn't just for pimply faced boys...
View articleThis much we know: it's been an emotional and unsettling autumn, and that has not been good for the economy. But how that will influence holiday spend...
View articleA well-optimized site isn't only search engine friendly, it's user friendly, too. Strategic design and navigation will open your site to people with d...
View articleSome "Guy"s never learn the secrets to developing a successful B2B email newsletter. Chris shares tips to help make sure you’re not one of them. Read ...
View articleJust when you thought it was safe to go back into your in box, Lynne’s back with more bloodcurdling tails of email catastrophe! Read More...
View articleTrust -- or the lack of it -- is emerging as one of the critical roadblocks to success in e-commerce and online marketing initiatives, according to a ...
View articleThe wireless messaging channel known as SMS is ripe for exploitation. But Martin says few advertisers are taking advantage of the opportunity. Read Mo...
View articleIn a hurry to create a solid brand? Don't forget to build that brand around a valuable product. Read More...
View articleSlightly more than one-quarter of European consumers with Internet access bank online, according to a report by Datamonitor, and British Internet user...
View articleThirty-five percent of all Americans report being very satisfied with their online holiday shopping experience, which is better than years past, but a...
View articleKeep it simple and keep it snappy, or today's time-starved customers may leave before you've finished your pitch. Read More...
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