Cyber Dialogue predicts that by 2005, 88.5 million adults will use the Internet to find health information, shop for health products, and communicate ...
View articleWhat is the consumer's agenda while navigating online? That's a question that we constantly ask ourselves. Whether it's developing a new web site, a n...
View articleUsers have complained about relevancy for years to no avail. If anything, major search engines have concentrated on lucrative e-commerce portal deals ...
View articleIt's not surprising that some 90 percent of the English dictionary has been used in registering Internet domain names. Even more amazing is the fact t...
View articleOver the past few years, many graphic designers have shifted from print media to develop web sites for the online medium. In the process, they have ap...
View articleWhat a time to kick off a series of columns about the new turbo-charged practice of public relations! Not since the invention of spin, buzz, and denia...
View articleEmotions sell. Making people feel good definitely sells. And the better you make them feel, the more likely they'll remain loyal customers. And the mo...
View articleHome networking became popular in 1999 when computer prices plunged, allowing many households to get a second or third computer. Networks let you shar...
View articleOnline retailers are constantly getting bad press for not meeting customer expectations. People complain when products are out of stock, when customer...
View articleThe wall between customer service and marketing is very, very thin. Especially when you're doing business online. And when you're talking about those ...
View articleWhat's WITH a guy who spends 300 clams on a freakin' BLENDER!?!?! Anxious to replace a blown-out blender, Andy went to the Vita-Mix site, where he was...
View articleThere's a saying in medicine, "First, do no harm." Maybe marketers should subscribe to this same philosophy. In the frenzied pace of securing so-calle...
View articleThe Internet is transforming customer buying behavior, with major consequences for how the new breed of consumer develops familiarity with, and ultima...
View articleHow viable is the idea of building your own in-house affiliate solution? There are not many situations where it would be advantageous to do this. One ...
View articleLast year design firms had to turn away holiday redesign work because marketers waited too long to seek it. Take a lesson from the last millennium and...
View articleLet's consider how the web might look a year or two from now. First, get used to the idea that every consumer will soon have his or her own web site. ...
View articleAs online shopping becomes more mainstream, the face of the online consumers, the ways they use the Web to shop, and the products they buy online chan...
View articleUS small business spending on online transactions and purchases grew more than 1,000 percent, rising from $2 billion in 1998 to $25 billion in 1999, a...
View articleWith all the talk about branding, it's hard not to think about the concept. What is branding, anyway? The look? The feel? The experience? Obviously, i...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions, ...
View articleThe blinding whirling pace of a start-up creates so much velocity that a vacuum encircles the company, creating an impenetrable vortex so powerful tha...
View articleFrom less than $200 million in 1999, US online grocery spending will top $8.8 billion in 2004, according to research by IDC, but it is taking a growth...
View articleThink about the book publishing business, and what image comes first to mind? How about tweedy? Tweed jackets, oriental rugs, leather chairs, wood-pan...
View articleThe process of taking your prospective customers from the point of initial interest to where they become loyal, repeat customers depends heavily on yo...
View articleMarketers may solicit permission with the best of intentions. But then the math (or CFO) kicks in, and permission granted just becomes an excuse to su...
View articleNow that you've got a clear sense of the importance of your customer data, it's time to put it to work and lay out a solid strategy for building an ef...
View articleHave you ever had a pet project or name or theme that you really, really liked and, for whatever reason, nobody else quite got it? It happened to us h...
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