Remember your first miniature bag of M&M's? You know, the baby bags that held only 30? Bet you liked them. Most of us harbor a fascination for miniatu...
View articleJust a few months after its approval by the US Postal Service, US small businesses and home offices spent more than $8 million on PC postage, accordin...
View articleThe Internet is really just a big communications medium. Really. And even though most of us spend our time thinking about how we're going to market on...
View articleThe race is on to obtain a "first-mover advantage" in the European online world. Many U.S. companies born in the last few years have won more online m...
View articleWhether it's buying apparel and footwear or event tickets online, the Internet and sports will create a $3 billion market by the year 2003, according ...
View articleWith the holidays a fading memory, what happened to e-commerce in January 2000? Certain categories, such as books, music, and software continued to le...
View articleHaving a relationship with someone, whether it's in person or through a web site, carries several responsibilities. When a friend calls, we express ou...
View articleMore than one-third of 16- to 22-year-olds will buy online this year, spending $4.5 billion, according to Forrester Research. Young consumers arm them...
View articleEnormous interest in home connectivity from nearly every technology industry will cause the worldwide home networking equipment and residential gatewa...
View articleThere are still an enormous number of great opportunities available on the Net. You might not believe it, but its true. Whats more, a sponsorship-base...
View articleAs e-commerce matures, more and more companies are deciding to build web sites to serve markets outside North America. What they are learning is that ...
View articleWhen you get really good at cross-selling and upselling to your online customers, you're beginning to develop a bit of a conflicted relationship. On o...
View articleOnline shoppers still want guaranteed security and easy-to-use sites, but keeping costs down, especially with free shipping, is among the most effecti...
View articleFive years ago, who knew that email would become such a marketing powerhouse? Even two years ago, very few of us were marketing through this channel. ...
View articleA recent ezine headline, "Nerve Creates Internal PR Firm," brought crashing home the impact of the dot-com revolution on the public relations business...
View articleCandidates for U.S. President have taken their campaigns to the Internet like never before. From online fundraising to schmoozing with the digerati (a...
View articleDid you know Joel wears two hats? He can talk from the merchant's perspective as well as the affiliate's because he's been there. Today he tells affil...
View articleIn viral marketing, there's a fine line between spreading your brand name like wildfire and spreading it too thin. Even "viral marketing" itself sound...
View articleDot-com hopefuls vie for media, investor and potential partner attention wherever they go. On average, newdot-coms spend $25 million per year on marke...
View articleDigital technologies, which will enable consumers to create and share personal multimedia content, will make plain text e-mail seem like black-and-whi...
View articleWireless may be a niche market now, but its potential increases with every new phone or wireless appliance that comes on the market. Don't sit on the ...
View articleDavid helped his college-grad son buy furniture for his first apartment. It would have been nice to see online photos, then view merchandise in the st...
View articleTo paraphrase Bill Clinton's successful '92 presidential campaign motto, "It's the Audience, Stupid." If you're a site publisher, print that in large,...
View articleKnow what a "gray promise" is? One that can't be kept, like the 30-day refund that can't be given because an item is used or damaged. Enter BrokenProm...
View articleMarketers are so focused on "getting the word out" that sometimes communications leave little room for that all-important dialogue with customers. Loo...
View articleIf you want to learn something about public relations and marketing, pay attention to presidential campaigns. This season, the Internet is playing a p...
View articleJoel's email has been ringing off the hook since his last two pieces on the brave new breeds of affiliate marketing: viral affiliate email and virtual...
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