Unlike the Christmas holiday season, the gifts we shower on our beloved for Valentine's Day all have to get there on the same day, or risk becoming St...
View articleDissatisfaction with the numerous online career offerings will lead to the rise of "career networks," sites that aggregate training, assessment, and p...
View articleWe've all been impulse buyers. How often do you go to the supermarket for milk and bread and come out with a cartload of groceries? The overflowing sh...
View articleFinally, ad agency managers have woken up to the realization "We've gotta be doing interactive!" This should be great news. Except that for many of th...
View articleOne of the things people don't often get about the digital world is its... well, digitalness. Often, web marketers think of the web as just another me...
View articleWeb marketers have a love/hate relationship with search engines. Those with high rankings and lots of traffic just love 'em. But for most sites, the c...
View articleAfter a strong holiday season, the top Internet retailers saw online shopping levels decline in January, according to e-tailer rankings by PC Data Onl...
View articleAfter a spectacular 67 percent increase in 1999, revenues in the US Internet services market will increase another 29 percent in 2000 and flirt with t...
View articleNick has another cunning plan. A whole new breed of email management program: emailYouNeed.com. Sign up for this service, and it will list and manage ...
View articleThe number of online travelers has grown 190 percent from 29 million in 1996 to 85 million in 1999, according to a report by the Travel Industry Assoc...
View articleWhen negotiating a sponsorship with a major online media property, how do you know if you're getting your money's worth? Jeffrey suggests a success me...
View articleA study by the Bristol Group found that encouragingcustomers to go online can lead to a decline in customer loyalty, referralsto friends and, over the...
View articleAs Valentine's Day approached, did you find your inbox overflowing with promotions for romantic keepsakes, books, candy, flowers, etc.? Okay, maybe it...
View articleEvery day in Internet-land, you hear about poor customer service. E-marketers are scrambling to improve customer relationships, and CRM solutions are ...
View articleThese days it seems like everyone has a plan for closing the "digital divide." With the high-profile political urgency given to this issue, you'd thin...
View articleThe number of e-gaming sites on the Internet continues to grow, according to Bear Stearns, but it's the free sweepstakes sites that are attracting all...
View articleAffiliate marketers are ready to embrace alternative affiliate marketing channels. Joel reveals a newly emerging category, one yet to be named. Whatev...
View articleDespite some steps in the right direction, e-business has a long way to go on both sides of the Atlantic, according to surveys of executives in the US...
View articleGoing international with your brand can be like starting from scratch. Successful national brands establish their image over time, an image that relat...
View articleGames, unlike the web, are immersive experiences that capture the user completely. What if games had ads? They could build frequency and be targeted e...
View articleSure, it's not Christmas, but more than 11 million Americans will make a Valentine's Day purchase online this year, according to a survey by Ernst & Y...
View articleFlashback: We were going to collect a myriad of data to build a scientific direct marketing machine. Tailor each piece of mail to an individual's desi...
View articleThink back to the first time you bought something on an auction site and remember how it felt. It was pretty fun, wasn't it? Now businesses are gettin...
View articleSpam aside, it's getting harder and harder to wade through your inbox and find some nugget of value in the stuff to which you've actually subscribed. ...
View articleMike has decided to write something good about the web for a change. What has occasioned this new direction and spared you his grousing about the web ...
View articleA report by Forrester Research describes a B2B e-commerce sector with eMarketplaces, eBusiness Networks, and a market worth $2.7 trillion. Read More...
View articleForrester says, "Marketers that outsource the delivery and list management of their email have higher conversion rates than those that keep email oper...
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