Hmm... Small market size, brand-new medium, new or unproven technology, little available inventory -- not exactly a picture that would send the averag...
View articleMedia buyers and sellers got together at Digitrends' Media Buyers Summit to continue the dialogue on how interactive media is bought, sold, and measur...
View articleResidential DSL users are spending an average of 25 hours per week online, according to a feel-good study by DSL provider SBC Communications. But the ...
View articleWho is Amy Gahran? And what insights does Susan have to share from playing Little Grasshopper with the content master? Read More...
View articleNorth America will account for less than 10 percent of global advertising, commerce and subscription revenue from mobile phones in 2003, according to ...
View articleThe privacy issue remains a squishy one because we have no commonly accepted privacy standards, and many privacy concerns are valid. Here's what the o...
View articleWhere lambs have nibbled, silent move / The feet of angels bright; / Unseen they pour blessing / And joy without ceasing / On each bud and blossom, / ...
View articleFixed wireless high-speed Internet access offers broadband without the last-mile bottlenecks. That's part of the reason Frost & Sullivan projects the ...
View articleAgency planners can cope with the changes in today's market by understanding the client's business model before focusing on the ad budget. This approa...
View articleGoTo.com, a leading performance-based search provider, expects to exceed projected first-quarter sales. Adam points out the uniqueness of its services...
View articleWhat does Tupperware have to do with Web site content? Well, before you dismiss the T-ware event, Susan suggests considering its present-day incarnati...
View articleJim thinks CPMs charged by Web properties are out of whack compared to traditional media charges. If we stick with impressions, the only way to sell t...
View articleTrust is a big issue, and marketers are worried about achieving balance in the aggressive growth, push-based ethics of today's dot-com world. To find ...
View articleTig gets back to Media 101 basics and describes the different types of measurement data used to evaluate the performance of media buys: basic impressi...
View articleWireless voice penetration in the top U.S. markets ranges from 36 to 48 percent, according to Telephia, Inc., meaning not only does an opportunity sti...
View articleWhy not give your ads a database connectivity feature? You don't need a destination site. The technology offers interesting creative possibilities. Mo...
View articleWhy aren't traditional advertisers enjoying the effectiveness and cost benefits of online ads? A lot has to do with their ad agencies. Clients need a ...
View articleTraditional advertisers have used daypart buys for ages, purchasing media not just by vehicle but also by time of day. Jim makes the case for offering...
View articleHave you ever considered the media when creating your Web site? According to Susan, following a few suggestions for current content could make you a f...
View articleNancy asks you to imagine no wires above us, only sky, and all the people sharing a wireless world, even looking forward to receiving wireless ads. Yo...
View articleMuch has been written about the obstacles to wireless Web adoption, but what are the solutions? According to Cahners In-Stat, the number of young adul...
View articleDo online audits of site popularity and viewer characteristics give useful information to media buyers? Tig analyzes the major problems with existing ...
View articleExcessive advertising repetition eventually leads to wear-out online (I-wear), just as it does in traditional media. But Kristin believes savvy site p...
View articleIs CPM a sort of artificial label? Deconstructing the terms of advertising isn't going to get us anywhere. At the end of the day, clients still really...
View articleHave you thought much about directing your Web site content to women? Well, Susan says it's time to look at the numbers, wise up, and watch your langu...
View articleDespite a myriad of customer service issues, the number of DSL customers customers in the United States continues to rise, more than doubling from Apr...
View articleA funny thing happened on the way to creating the interactive advertising industry: Media people became the decision makers. Tig tells you how it happ...
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