TrueView Ads Reach Knitters for 3 Cents Per View
Media

TrueView Ads Reach Knitters for 3 Cents Per View

14y Search Engine Watch

TrueView Ads Reach Knitters for 3 Cents Per View

Charming knitting videos help reach out to customers. Read More...

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Special Treatment for Olympics Brands In MediaMind's Digital War Room
Display Advertising

Special Treatment for Olympics Brands In MediaMind's Digital War Room

14y Matt Kapko

Special Treatment for Olympics Brands In MediaMind...

DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Read More...

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Coke Wants to Find Right Place, Right Time for a Pretzel
Media

Coke Wants to Find Right Place, Right Time for a Pretzel

14y Susan Kuchinskas

Coke Wants to Find Right Place, Right Time for a P...

Can location-based mobile coupons get consumers hungry for a Coke and a pretzel? Read More...

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KFC Web Series Says Living at Home Bites
Media

KFC Web Series Says Living at Home Bites

14y Daniel Mickens

KFC Web Series Says Living at Home Bites

KFC paired with Comedy Central to develop a branded series to promote a contest. Read More...

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Intel Goes Inside Social Video With Topher Grace
Media

Intel Goes Inside Social Video With Topher Grace

14y Susan Kuchinskas

Intel Goes Inside Social Video With Topher Grace

Video series will let Facebook fans shape the plot and star in a "social film." Read More...

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Go Ahead, Take Away My Phone
Media

Go Ahead, Take Away My Phone

14y Paul Schoknecht

Go Ahead, Take Away My Phone

What I learned from an experiment of not using a phone or tablet device for several days. Read More...

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Aegis Bolsters Digital Media and Search in China via Local Ventures
Asia

Aegis Bolsters Digital Media and Search in China via Local Ventures

14y Adaline Lau

Aegis Bolsters Digital Media and Search in China v...

Aegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China. Read More...

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Sponsored Stories Rake in $1M Each Day, Says Facebook
Media

Sponsored Stories Rake in $1M Each Day, Says Facebook

14y Kate Kaye

Sponsored Stories Rake in $1M Each Day, Says Faceb...

Facebook reported Q2 earnings, banking on mobile sponsored stories to satisfy investors. Read More...

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Tablet Ads Perform Better with Interactivity, Says IAB UK
Data insights

Tablet Ads Perform Better with Interactivity, Says IAB UK

14y Daniel Mickens

Tablet Ads Perform Better with Interactivity, Says...

45% said they expect their favorite brands to advertise on tablets. Read More...

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Mobile Marketing - the Time Is Now
Media

Mobile Marketing - the Time Is Now

14y Tessa Wegert

Mobile Marketing - the Time Is Now

Three trends you need to employ in order to get ahead of the market and your peers in the mobile space. Read More...

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The Mobile Web Comes of Age
Asia

The Mobile Web Comes of Age

14y Nic Tinworth

The Mobile Web Comes of Age

Responsive design, apps, or mobile site. Options to consider when optimizing for your web properties. Read More...

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A Growing Apple iPad Market Awaits in B-to-B, Education
Media

A Growing Apple iPad Market Awaits in B-to-B, Education

14y Matt Kapko

A Growing Apple iPad Market Awaits in B-to-B, Educ...

Presence of iPads in Fortune 500s tripled in the past year. Read More...

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Industry Aims for Viewable Impressions to Take Hold in 2013
Ad Industry Metrics

Industry Aims for Viewable Impressions to Take Hold in 2013

14y Kate Kaye

Industry Aims for Viewable Impressions to Take Hol...

An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Read More...

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AOL Banks on Ad Market Rationality to Drive Revenues
Display Advertising

AOL Banks on Ad Market Rationality to Drive Revenues

14y Kate Kaye

AOL Banks on Ad Market Rationality to Drive Revenu...

Company reported global ad revenue growth of 6% in Q2 2012. Read More...

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A Timeline of Recent Facebook Ad Changes
Media

A Timeline of Recent Facebook Ad Changes

14y Hollis Thomases

A Timeline of Recent Facebook Ad Changes

A summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to ...

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A Client's View of Mobile Advertising
Asia

A Client's View of Mobile Advertising

14y Darren Yan

A Client's View of Mobile Advertising

Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Read More...

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Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Display Advertising

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

14y Matt Kapko

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics...

Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Read More...

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Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Media

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

14y Kate Kaye

Tourism Ireland Video Tells Londoners to Ditch Oly...

A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Read More...

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Uni-ball to Young Men: Our Pen is Mightier
Media

Uni-ball to Young Men: Our Pen is Mightier

14y Susan Kuchinskas

Uni-ball to Young Men: Our Pen is Mightier

Uni-ball targets aspiring men with Facebook video app and multi-channel effort. Read More...

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The Digital Magazine Maker's Mobile Marketing Checklist
Media

The Digital Magazine Maker's Mobile Marketing Checklist

14y Jeanniey Mullen

The Digital Magazine Maker's Mobile Marketing Chec...

Improving performance doesn't just mean improving sales, it means driving results in findability, sales, renewals, readership, and advocacy. Read More...

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Have You Checked Your Mobile Bill This Month?
Media

Have You Checked Your Mobile Bill This Month?

14y Hernán Gonzalez

Have You Checked Your Mobile Bill This Month?

Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Read Mor...

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Google Reports Mobile Ad Growth
Agency Spotlight

Google Reports Mobile Ad Growth

14y Kate Kaye

Google Reports Mobile Ad Growth

Firm said revenues rose 21 percent in Q2. Read More

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Comedian Jamie Kennedy Talks Branded Content
Media

Comedian Jamie Kennedy Talks Branded Content

14y Matt Kapko

Comedian Jamie Kennedy Talks Branded Content

Jamie Kennedy Experiment star puts comedy skills to work for Ask.com. Read More...

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Innovation in Online Promotion - Worth the Risk
Media

Innovation in Online Promotion - Worth the Risk

14y Tessa Wegert

Innovation in Online Promotion - Worth the Risk

Are you offering an alternate site for those clients unable or unwilling to follow the trend? Read More...

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Foursquare Local Updates Competes with Google, Twitter
Local

Foursquare Local Updates Competes with Google, Twitter

14y Susan Kuchinskas

Foursquare Local Updates Competes with Google, Twi...

Automatic updating service lets businesses target repeat customers. Read More...

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Facebook Mobile Ad CPM Rates Near $10
Ad Industry Metrics

Facebook Mobile Ad CPM Rates Near $10

14y Matt Kapko

Facebook Mobile Ad CPM Rates Near $10

Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital. Read More...

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Digital Ad Revenues Will Grow 13% in 2012
Ad Industry Metrics

Digital Ad Revenues Will Grow 13% in 2012

14y Melanie White

Digital Ad Revenues Will Grow 13% in 2012

Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...

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