The e-mail marketer will serve to boost sales on and traffic to iiGroup's portfolio of e-commerce and content sites. Read More...
View articleFind out why Ask Jeeves offers deeper insight into visitors' interests and concerns, thereby providing a highly targeted environment that directs them...
View articleBill revisits the rich media world over the last year and reminisces. What's interesting is the stability of the rich media industry. Most traditional...
View articleDespite the successful adoption of online trading, most Web-based financial services have yet to win acceptance among consumers, according to a report...
View articleThe Miami-based Internet I-shop blamed diminished demand from dot-com clients. Read More...
View articleAnother study suggests that Web ads are behaving like other media -- with some interesting consequences. Read More...
View articleChanging habits and launching a new exercise program is never easy -- for people or corporations. The best thing Gates and Case can do is join their b...
View articleSpokespeople for the online advertising industry's largest association said they see reassuring trends -- despite the downturn in ad spending. Read Mo...
View articleDoes your web site grab visitors and pull them in? Or is it so confusing that visitors leave and hope never to come back? Check out Marcia's checklist...
View articleNow that the AOL Time Warner merger is a done deal, it's only a matter of time before the suits at Time Warner do to Steve Case what they did to Ted T...
View articleDespite an obvious vested interest, SkyGo's study could provide marketers with some useful information about consumers' take on wireless advertising. ...
View articleA new company with close ties to CMGI's battered ad network aims to be a player in the wireless marketing space. Read More...
View articleThe Alley giant will be able to offer Backwire's newsletter content-aggregation and personalization features to e-mail publishing clients. Read More...
View articleWe've been waiting for it to happen for a couple of years now, and lo and behold, the web is finally growing up and being considered a legitimate medi...
View articleMarketing is a powerful tool. And like any powerful tool, it can help or harm you depending on how skillfully it's used. Neil's here with some New Yea...
View articleDespite some hurdles for consumer marketplace sites, they can cover a wide range and gather broad lifestyle profile data, showing that the World Wide ...
View articleEmail marketing uses and is enhanced by a good number of traditional DM principles and practices, but there are subtle differences. Kim recaps the sim...
View articleThe importance of digital marketplaces to a company's overall e-business strategy is crucial, and over the next 12 months, their role as a means of co...
View articleThe pay-for-performance player aims to bolster its customer acquisition offerings with the addition of Z Media. Read More...
View articleNow that everyone in the US knows the pros and cons of practically every method of voting, a Gartner Group survey looks at what types of electronic or...
View articleThis year brought mostly good news to the Internet advertising industry. Janet and Nancy review where we've been... and look ahead to where we're goin...
View articleTraditional advertisers with a few years of e-marketing experience are increasingly savvy, strategic, and streetwise when it comes to hiring and manag...
View articleAfter throwing money at customer service and infrastructure, e-tailers have shown improvement over last year's holiday season, according to Andersen C...
View articleThese days, ISPs have been dropping like houseplants left outside during an early frost. Although they're not all gone, just about all the "free PC" s...
View articleA player in the online media planning and serving space unveils a study that it says justifies CPM advertising. Read More...
View articleOne company says it has a way to serve dynamically inserted spots to Microsoft's PocketPC -- but will advertisers bite? Read More...
View articleAs inboxes the world over become inundated with spam, people are less likely to check email. The solution? Become a recognized and trusted voice among...
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