IP Revenue Prepares to Soar
Audience

IP Revenue Prepares to Soar

26y Michael Pastore

IP Revenue Prepares to Soar

Internet protocol services revenue will surge to approximately $70 billion in the US by 2004, becoming one of the top revenue sources for service prov...

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e-Maturity
Marketing

e-Maturity

26y Greg Sherwin and Emily Avila

e-Maturity

After a two-year detour through CNET's Snap spin-off and its subsequent merger into the NBC Internet fold, Greg returned to CNET but this time as a vi...

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Scary, Not Dangerous
Media

Scary, Not Dangerous

26y Dana Blankenhorn

Scary, Not Dangerous

Tuesday the Dow fell back 500 points, and the "tech-heavy Nasdaq" fell 550, only to stage a comeback and finish down 50 and 75 points, respectively. T...

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GoTo.com, Onvia.com Strike Advertising Agreement
Media

GoTo.com, Onvia.com Strike Advertising Agreement

26y Pamela Parker

GoTo.com, Onvia.com Strike Advertising Agreement

Pay-for-placement search engine GoTo.comis taking a page from its own playbook, strikinga deal to establish apresence on business-to-business marketpl...

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Is Rich Media Too Rich?
Media

Is Rich Media Too Rich?

26y Bill McCloskey

Is Rich Media Too Rich?

What's going on in the rich media wireless space? There are some distant rumblings. Promises made, demos kludged together and so forth. But the rich m...

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3D Site Worlds.com Launches First Advertising Push
Media

3D Site Worlds.com Launches First Advertising Push

26y Pamela Parker

3D Site Worlds.com Launches First Advertising Push

Worlds.com, a 3D site that offersreal-time chat, on Thursday made its first big effort to capture thepublic's attention, with an advertising campaign ...

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The Accuracy of IP Targeting
Media

The Accuracy of IP Targeting

26y Tom Hespos

The Accuracy of IP Targeting

IP targeting has been around since the early days of ad serving. It's not too hard to write code that strips the IP address from a request, compares i...

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L90, RadicalMail Partner to Enhance Viral Marketing Service
Media

L90, RadicalMail Partner to Enhance Viral Marketing Service

26y Pamela Parker

L90, RadicalMail Partner to Enhance Viral Marketin...

Ad firm L90 inked an agreement on Thursdayto use interactive e-mail company RadicalMail to audio- video- andgraphics-enable its L90Link product, a cus...

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Getting the Most From Your Launch
Marketing

Getting the Most From Your Launch

26y Jason Mandell

Getting the Most From Your Launch

With the Internet economy in full swing, newly formed technology companies are forced to work at Internet speed in virtually every aspect of business....

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C-Commerce Calling
Marketing

C-Commerce Calling

26y Martin Lindstrom

C-Commerce Calling

Europe and Australia are already well down the track, but the U.S. is still lagging behind. But probably not for long. We're talking about WAP (wirele...

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EMAZING Embarks on Grocery Store Promotion
Media

EMAZING Embarks on Grocery Store Promotion

26y Pamela Parker

EMAZING Embarks on Grocery Store Promotion

EMAZING, an e-mail publisher owned bySony Music, on Thursday begantesting a promotion that will take it into grocery stores on its home turfin Louisvi...

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What Wired Women Want: Part 2
Marketing

What Wired Women Want: Part 2

26y Sean Carton

What Wired Women Want: Part 2

Sean expected feedback from last week's article on women and the web. But he didn't expect the incredible (and humbling) insights that dropped in his ...

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Companies Form New Industry Group for Responsible Personalization
Media

Companies Form New Industry Group for Responsible Personalization

26y Pamela Parker

Companies Form New Industry Group for Responsible ...

In an atmosphere in which Internet marketing companies quiver with fear ofbeing accused of anti-consumer privacy practices, another industry grouphas ...

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Amazon’s Lovely Mortar
Media

Amazon’s Lovely Mortar

26y Dana Blankenhorn

Amazon’s Lovely Mortar

There are times when a warehouse can look awfully good. For Amazon.com, this is one of those times. That's because outfits like CDnow and Peapod are l...

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Engage, Everypath Team to Tackle Wireless Marketing
Media

Engage, Everypath Team to Tackle Wireless Marketing

26y Pamela Parker

Engage, Everypath Team to Tackle Wireless Marketin...

CMGI's Engage Technologieson Wednesday joined with Everypath,a wireless application service provider, in an alliance to develop adserving solutions th...

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Cydoor, TUCOWS Agree to Co-Market Software Ad Package
Media

Cydoor, TUCOWS Agree to Co-Market Software Ad Package

26y Pamela Parker

Cydoor, TUCOWS Agree to Co-Market Software Ad Pack...

Cydoor Technologies, which makestechnology to let software developers place ads in their products, onWednesday teamed with download site TUCOWSNetwork...

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PassPoints Cuts Virtual Ribbon On Rewards Mall
Media

PassPoints Cuts Virtual Ribbon On Rewards Mall

26y Pamela Parker

PassPoints Cuts Virtual Ribbon On Rewards Mall

Loyalty player PassPoints this weekcut the virtual ribbon on a "mall" of online shops, which all share acommon loyalty program. Read More...

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Optimizing Your Search Engine Traffic Campaign
Search

Optimizing Your Search Engine Traffic Campaign

26y Paul J. Bruemmer

Optimizing Your Search Engine Traffic Campaign

When setting up shop for a search engine premium placement campaign, you'll want to make sure you are effective by dealing with the most popular engin...

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What Are Your Customers Saying About You?
Marketing

What Are Your Customers Saying About You?

26y Cliff Allen

What Are Your Customers Saying About You?

Psst! Wanna know what customers are saying about you? We talk a lot about creating profiles on our site visitors and using this data to target prospec...

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Ursus Telecom Taps Beyond Interactive for $5 Million Campaign
Media

Ursus Telecom Taps Beyond Interactive for $5 Million Campaign

26y Pamela Parker

Ursus Telecom Taps Beyond Interactive for $5 Milli...

Ursus Telecom Tuesday chose BeyondInteractive to handle all online marketing for theSTREAM.com, a site that sells itscommunications services, with ini...

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24/7 Media, Bidland.com Join in Co-Marketing Alliance
Media

24/7 Media, Bidland.com Join in Co-Marketing Alliance

26y Pamela Parker

24/7 Media, Bidland.com Join in Co-Marketing Allia...

Ad firm 24/7 Media on Tuesday teamedwith Bidland.com in a co-marketingdeal, and took a $3 million equity stake in the online auction provider. Read Mo...

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Business.com Names Agencies for Launch
Media

Business.com Names Agencies for Launch

26y Pamela Parker

Business.com Names Agencies for Launch

Business.com, the new eCompanies-incubated Internet servicefor businesses, has tapped four firms to help it launch and market itselfon an ongoing basi...

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E-Mail Continues to Take Over the World
Data insights

E-Mail Continues to Take Over the World

26y Michael Pastore

E-Mail Continues to Take Over the World

The number of worldwide electronic mailboxes soared an amazing 83 percent in 1999, topping 569 million by year's end, according to a study by Messagin...

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Evolve or Die
Marketing

Evolve or Die

26y Todd Copilevitz

Evolve or Die

Napster is being sued by the RIAA, which wants $100,000 for every song swapped. Who knows if they'll win, but they've already lost the battle. The mus...

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eVentures Fuels MessageMedia Expansion to UK and Australia
Media

eVentures Fuels MessageMedia Expansion to UK and Australia

26y Pamela Parker

eVentures Fuels MessageMedia Expansion to UK and A...

E-mail marketing firm MessageMedia on Tuesday said it'sestablishing beachheads in the United Kingdom and in Australia, as part ofa joint venture betwe...

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Microsoft: End of the One True Church
Media

Microsoft: End of the One True Church

26y Dana Blankenhorn

Microsoft: End of the One True Church

The real price for Microsoft in its anti-trust battle wasn't the decisions of a court but the presence of the lawyers. Lawyers slow you down. They gum...

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MyPoints.com Trades ISP Service for Consumer Info
Media

MyPoints.com Trades ISP Service for Consumer Info

26y Pamela Parker

MyPoints.com Trades ISP Service for Consumer Info

Direct marketer MyPoints.com madeconsumers an offer on Tuesday -- give us your personal information, andwe'll provide you with free ISP service and lo...

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