audiohighway.com Thursday launch its AmpliFire Network and AmpliFire entertainment modules, which will deliver Internet radio, music video, audiobook ...
View articleBill does rich media spring cleaning, digging out and dusting off all sorts of rich media bits and pieces. He tells us about Shout Interactive's new t...
View articleEvery media vendor seems to have different ways to target your advertising to its users. Almost as varied as the different ways to target are the diff...
View articleIn the encore to its previous branding campaign, diamonds and jewelrye-tailer Mondera.com on Thursday tookthe wraps off its second print effort, this ...
View articleThe Democratic party's technology platform for election 2000 sided with Wal-Mart on the sales tax question: Internet taxes are a simple question of fa...
View articleIn an aim to keep a tight rein on its brand image in an age of easydigital duplication, Ford Motor Co.this week licensed Iterated Systems'MediaBin to ...
View articleSean went to a workshop last week, and his life collided with a big trend line. The way women think and behave is impacting business, causing a market...
View articleToday Dana asks a hard question, one for which there's no easy answer: How do you protect digital copyright without controlling technology? That's at ...
View articleResearch by a pair of career-related job sites found that companies like posting their job openings on the Internet more than executives like posting ...
View articleAfter being barraged with radio, TV and print ads for Internet companies during the Super Bowl and over the holidays, you may wonder who won the aware...
View articleSearch engine listings can generate a lot of high-quality traffic. As an important part of your marketing campaign, search engine optimization is rela...
View articleDot-com companies seeking to stand out from the crowd are turning to evermore unusual placements -- now that race cars, stadiums, pizza boxes, andthe ...
View articleInteractive music site Soundbreak.com on Wednesday kicked offa $5 million national campaign to boost awareness of its recent launchamong its target au...
View articleIn a deal that brings together two big players in the Internet ad business,Engage Technologies, a CMGI operating company, andAdAuction.com on Wednesda...
View articleIn a deal that puts its logo on homeplate, in right field, and on rotating signs, online grocery player Webvan Group on Wednesday agreed to sponsor th...
View articleAs part of its five-year, $100 million commitment to promote itsproperties, MTVi took the wraps off a campaign for sonicnet.com featuring big stars li...
View articleAbout.com, best known for its network ofvertical content sites, added direct marketing to its lines of businessthis week, acquiring direct e-mail mark...
View articleSouthern West Virginia mightnot be a hot e-mail advertising market, butstring a few hundred little areas together -- Central Louisiana, Logan andChamp...
View articleThe question used to be: At what modem speed will Internet users connect their PC to the Internet? Now the question is: Will Internet users use a PC a...
View articleWhen so many people are making money out the wazoo, it might seem Cassandra-like to insist that conditions will change and that if you don't take care...
View articleThe post-merger Earthlink, whichincreased its importance in the ISP space with its recent merger with rivalMindSpring, on Tuesday renewed itsrelations...
View articleThe predominant reason people click on ads is interest in the product advertised. Sure, sweepstakes, curiosity-makers, and entertaining ads all have t...
View articleUnless you want to have to depend on pricey, ongoing marketing campaigns to drive traffic to your web site, here's four words of advice for you: BUILD...
View articleMove.com, the relocation and movingportal of Cendant Corp.,on Tuesday launched its first national campaign with the tagline "It's abetter move." Read ...
View articleWe've covered the advantages of a network buy before: a wide variety of sites from a vast array of categories, giving unduplicated reach in one stop. ...
View articleLoyalty marketer MyPoints.com Tuesday took the wraps off a new rewards network, which allows smaller Web sites to use "points" to keep customers, but ...
View articleBusiness-to-business web sales are projected to outpace consumer spending, and smart web marketers are moving quickly to make B2B e-commerce easy. Thi...
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