Remember the 1970’s TV commercial with the woman touting the virtues of Faberge Organics shampoo? "...And I told two friends about it. Then they told ...
View articleInteractive PR firm TechMarcom and Read-Poland Associates, which recentlymoved into the Internet space, have agreed to team up on an as-needed basisto...
View articleLooking into the online future is a dangerous thing to do. But sometimes Nick feels the need to stick his neck out and open his big mouth. Here's his ...
View articleSoon-to-launch iBelieve.com, a new Internet venture fromretailer Family Christian Stores, has selected Beyond Interactive as its interactiveadvertisin...
View articleStreaming media pioneer RealNetworks Monday announced technology to allow online broadcasters to insert ads into audio and video streams. Read More...
View articleNBC Internet Inc. named John J. McMenamin, aveteran of both iVillage and Time Warner, as executive vice president ofsales and marketing. Read More...
View articleSuccessful online businesses know that success means providing the most value to customers. The Internet has given people the power to compare and cho...
View articleDana gets a lot of e-mail from countries like India, Pakistan, Australia, Germany, South Africa, Brazil, and Turkey. Most have access speeds faster th...
View articlePRWebCast.com has launched a newstreaming media service that combines textual press releases with streamingmedia in the form of video and/or slide sho...
View articleVirtual Billboard Network, the largest Canadian-owned Internet ad network, has partnered with AdSmart, the U.S. ad server owned by CMGI, to allow each...
View articleAudience analysis and traffic measurement company WebSideStory filed a federal lawsuitagainst WebTrends Corp. and obtaineda temporary restraining orde...
View articleJupiter Communications sees 13 million free ISP subscribers in the US by 2003, but a model that will become closer to free e-mail than replacing the s...
View articleIn an environment in which marketers are looking for alternatives to traditional CPM-based advertising, Flycast is rolling out a new ad network based ...
View articleE-mail-based customer relationship management and direct marketing company MessageMedia Inc. has published awhite paper on spam entitled "Sometimes th...
View articleWit Capital Research Analyst JordanRohan increased the 12- to 18-month price target on ad network 24/7 Media from $63 to $84 pershare, based on its mo...
View articleMjuice.com, a digital music retailer, signeda marketing agreement with MyPoints.com, a provider of directmarketing, incentive and loyalty products, to...
View articleInteractive marketing agency BrainBug LLC said it has signed threemajor client accounts for e-commerce and online promotion: Amisto.com,Carrier Corp. ...
View articleWith the holiday shopping season upon us, online and offlineretailers seem engaged in a sort of celebrity death match. At the more rational end (ratio...
View articleACNielsen eRatings.com, a joint venturebetween international market research company ACNielsen Corp. and U.S.Internet audience tracking group NetRatin...
View articleE-mail is not the end game. Everyone's talking about e-mail as marketing's latest killer app. E-mail marketing conferences are sold out these days. An...
View articleMyFamily.com Inc., an online resource forconnecting and strengthening families, launched an integrated campaign inprint, television, radio and online ...
View articleA new radio advertising campaign launched by fragrance and cosmetics retailerSephora and sephora.com is targeting the largestconcentrations of Interne...
View articleInsurance price comparison service Quotesmith.com Inc. selected BBDO Chicago for a three-year, $100 millionintegrated marketing campaign to build cons...
View articleAmazon launched the first affiliate program on the Internet. Since then, the novel idea of affiliate marketing has emerged as one of the most economic...
View articleAgency.com reportedly is facing a"compensation scandal" this week after an employee inadvertently sent a"large percentage" of the company's New York s...
View articleEarly this week, "The New Yorker" told the world something we Internet old-timers have known for years. Words are in. Despite all the broadband hype, ...
View articleOnline ad company DoubleClick Inc. said that it hasacquired DoubleClick Iberoamerica from Terra (formerly Telefonica Interactiva), anaffiliate of Tele...
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