A new interactive advertising banner game has been launched as part of a $15million advertising effort for incite, a soon-to-launch brand of PC-videog...
View articleCoolSavings, which offers coupons,rebates, savings notices, samples and trial offers to consumers, said it hasreached more than 3.5 million registered...
View articleAs everyone now knows, some state regulators issued a report this week slamming the business of day trading. Day traders are "amateurs" (they're not p...
View articleOnline campus bookstore efollett.com began a $10 million,multimedia advertising campaign that includes national television and radio,national magazine...
View articleStartup e-mail outsourcing company Media Synergy signed a two-yearagreement with Multiple Zones, a direct reseller of computerproducts and services, f...
View article24/7 Media Inc., moving to bolster itsdirect marketing operations, acquired ConsumerNet, a provider of opt-ine-mail marketing solutions, for $52 milli...
View articleRespond.com named Lot21 as its interactive AOR for creativedevelopment, media planning and online branding. Read More...
View articleIf we want to realize the commercial possibilities of the web, we have to rescue it from "information uber alles" Infocrats. You don't need more infor...
View articleGerman online marketing company 1&1 AG & Co. acquiredNetAd SA, a Norwegian Internet advertisingfirm, to expand its European online advertising network...
View articleEveryone on the web these days is publicity mad. PBS (called the Petroleum Broadcasting System in the 1970s, when all the big sponsors were oil compan...
View articleWe pump out a lot of information about product features and benefits on the web, but how much - or how little - do we use emotional appeals to help cu...
View articleThe number of US households using PC banking applications is expected to more than triple in the next five years, from 7 million at the end of 1998 to...
View articleStartup online ad tracking service AdRelevance signed beta customers thatinclude McCann/Anderson & Lembke, OgilvyOne, Deutsche, TeamOne, Dahlin SmithW...
View articleClickZ Forum members got a primer on e-commerce marketing strategy based on parallels between today's e-commerce environment and the early days of the...
View articleWeb marketing solutions provider AdKnowledge launched a new servicecalled eAnalytics, combining new data mining tools with the company'sexisting audie...
View articleCursor technology company Comet Systems launched CometZone, a site that provides Web userswith free tools to transform the "arrow" cursor on their Web...
View articleDoubleClick Inc. formed a strategicalliance with e-business marketing company Mediaplex Inc. "to bridge the gap betweennon-personally identifiable onl...
View articleOnline revenues among the direct marketing industry will outpace the rest of the Web, growing by 150 percent from 1999 to 2000, according to a collabo...
View articlePermission e-mail marketing service YesMail.com added MapQuest, EarthWeb and Cybergold to its member network. Read More...
View articleAdministrators are opening their wallets and throwing money at the Internet security market. Spending on products such as firewalls and vulnerability ...
View articleMAX e-Mailer is an easy-to-use announcement mailing list program that includes pre-built subscriber form pages and a password-protected administration...
View articleMedical and health information site adam.com signed to outsource its ad sales tothe 24/7 Media Network, in the health channel. Read More...
View articleNovaWeb.com introduced a technology thatenables ad content to be delivered while users are connecting to the Internet. Read More...
View articleHow do you measure branding success? There's tools out there, trick is to select the right one. You need an understanding of research principles and I...
View articleOnline merchants are too optimistic regarding sales expectations for the back-to-school season, according to a survey by BizRate.com. Read More...
View articleThe most clicked-upon banner for the week ending Aug. 1 was Webshots' ad, which had a 9.5 percent CTR,according to Nielsen//NetRatings. Read More...
View articleVideoYellowPagesUSA.com, a division of infoUSA, said that due to "theoverwhelming success" of its test marketing in Omaha, it has decided toexpand its...
View article