SurveySez introduced PowerAds, aWeb-based outsource service that lets advertisers build interactive bannerads that are able to collect data and return...
View articleLarger budgets and an expanding advertiser base helped boost Web advertisingrevenue to an estimated $597.1 million in 1997, up 152.6% over $236.4 mill...
View articleWaltham, MA-based NarrativeCommunications Corp. , a Web ad solutions company, said it has completeda third round of external financing, totaling $5 mi...
View articleSan Francisco-based Imagine Media has acquired ICONOCAST , an e-mail list and Web sitefor Internet advertisers and marketers. Read More...
View articleInternet Profiles Corp. (I/PRO) launchedNielsen I/PRO Dispatch, calling it "the first online stewardship systemdesigned specifically for advertising a...
View articleHotmail filed suit in federal courtagainst eight alleged spammers, claiming that they forged Hotmail's domainname into the return addresses of unsolic...
View articleUnicast Communications Corp. in Greenwich,CT rolled out a Web advertising solution that allows Web sites andadvertisers to play sophisticated, large f...
View articleAlmost half (48.2%) of American manufacturing executives reported that thelargest percentage increase in their 1998 marketing budgets will go to buyin...
View articleAdKnowledge Inc. rolled out MarketMatchPro, calling it a complete Web campaign management solution for ad agenciesand advertisers. Read More...
View articleAccipiter Inc. said that AccipiterAdManager now offers an advanced level of integration with Microsoft NetShow , allowing Websites to deliver, target,...
View articleThe American Association of Advertising Agencies in New York has nominatedexecutives to serve as top officers for the 1998-99 year. Read More...
View articleTop execs are said to be bailing out at Softbank Interactive Marketing (SIM), just afew weeks after the takeover by Zulu-TEK . Read More...
View articleTivoli Systems Inc. in Austin, TX, asystems management supplier, has joined forces with Universal StudiosOnline to develop the Rocky & Bullwinkle onli...
View articleSandler New Media in New Yorkdesigned a fourth quarter interactive advertising campaign for Moet & Chandon champagne with creative agencyFrierson & Me...
View articleAstra Merck Inc. (AMI) launched a promotional site aimed at helping heartburnsufferers find appropriate treatment for their symptoms. Read More...
View articleKeynote Systems Inc. in San Mateo, CAhas signed an agreement with mediaWays GmbH of Gutersloh, Germany tooffer the Keynote Perspective Web site perfor...
View articleDoubleClick Inc. isintroducing a new feature for its DART technology that allows clients todeliver demographically targeted ads based on a Web site's ...
View articleThe Globe online communitysite said that Carter-Wallace, a manufacturer of personal care products,will be the exclusive advertiser of its Romance area...
View articleEmployment site CareerMosaic in New YorkCity announced five new strategic alliances designed to "furtherdistribute brand awareness globally and in nic...
View articleIndian advertising agencies need to wake up to the challenges posed by globaleconomic trends and emerging interactive technologies like the Internet,a...
View articleFutureTense Inc. said that The Boston Globe 's onlinepublication hasimplemented its Mission Critical AdFAST.com product to accept classifiedadvertisem...
View articleWestboro, MA-based Banyan Systems Inc. said thatits subsidiary, Switchboard Inc. , hassigned long-term advertising agreements with 1-800-FLOWERS, Barn...
View articleBerkeley, CA-based CyberGold Inc. , the "pay forattention" marketing company, made a serious of personnel changes. Read More...
View articleArea IP , a promotion, marketingand advertising company based in Spain, said it signed several exclusiveagreements for ad management with various Span...
View articleThe Children's Advertising Review Unit (CARU) of the Council of Better BusinessBureaus said that kids site Bonus.com is "the first newmedia company to...
View articleOgilvyOne Worldwide in New Yorklaunched the IBM Virtual Pass & Play Game on the NFL official Super Bowl Web site builtand hosted by IBM. Read More...
View articleDigital agencies Razorfish and Avalanche Systems said they haveformed a new partnership, and Razorfish, part of Omnicom's CommunicadeNetwork,has taken...
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