Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and ...
View articleAmazon has bought online video service Twitch in a surprise $970m (£585m) cash deal. Read More...
View articleSenior shoppers shouldn't be ignored when it comes to your email marketing campaigns. It pays to learn how to market to this segment and turn them int...
View articleGreat content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more person...
View articleThe success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...
View articleDuring the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...
View articleA TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...
View articleIn this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how im...
View articleIn a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...
View articleTinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry. Rea...
View articleNew features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small busine...
View articleA look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...
View articleMarketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones ...
View articleWith the tingle of steel drums almost audible, visitors to this year’s most flamboyant street party are being urged to download the carnival mApp. Rea...
View articleHigh-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help yo...
View articleEven if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content ...
View articleHow brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market parti...
View articleBy utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return o...
View articleAdvancements in technology are giving marketers the ability to attribute revenue to specific parts of their advertising efforts. Here are four ways in...
View articleThe ALS Ice Bucket Challenge has been the viral event of the summer, but what can it teach social media marketers about engagement? Read More...
View articleAs if McDonald’s couldn’t be more tantalisingly convenient, its latest digital update is offering burger-hunters a new food-ordering app, in a bid to ...
View articleTo many music lovers' dismay, and the rejoice of brands, Soundcloud will be introducing adverts to their service. Read More...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleBy using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effe...
View articleWhile they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look at...
View articleThe Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimizatio...
View articleCreating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results....
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