Your Marketing Stack is More Like Frankenstein Tha...

Is your marketing stack stitched together from multiple different tools that don't communicate with each other? If so, you may have a real monster on ...

innisfree Holiday Collection Influencer Campaign

HYPR and innisfree are collaborating to test their product awareness with niche influencers from Instagram to gain insights and metrics into their cam...

[Whitepapers] The Ecommerce Collection

Forecasting for Traffic and Revenue Potential

By year 2023, CMO’s will be spending $150B or more on performance marketing.  And most of these investments will be used towards paid search, em...

Adobe Analytics vs. Google Analytics 360

A recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly int...

How to select the right content management system

Selecting the right content management system is a key competent for marketers to remain successful. Adobe Experience Manager enables you to full opti...

A Marketer's Guide to a Perfect Launch

The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a launch go...

[Whitepapers] The Ecommerce Collection

The what, why, and how of predictive modeling

The martech landscape continues to expand and companies are spending at least 25% or more on martech technologies. The million dollar question comes d...

Gaining the competitive advantage with DAM: Elevat...

In the battle against your competition to win over consumers' attention, business, and loyalty, there is one deciding factor that triumphs over all: c...