It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait...
View articleMobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even ...
View articleGoogle’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as Th...
View articleCompleting a form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it eas...
View articleEarlier this month, Snapchat stopped autoplaying video Snaps on its platform. Almost immediately, view counts for some of the top Snapchat accounts dr...
View articleLast week, the Federal Communications Commission (FCC) announced sweeping new privacy rules that restrict how internet service providers (ISPs) can us...
View articleLong web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand ...
View articleOur research shows that 80% of Mainland Chinese tourists to Hong Kong have already made their purchasing decisions before travel to the city – largely...
View articleBlockchain will transform your brand, no matter your industry. Technology and finance visionaries have evangelized the technology’s potential for year...
View articleEarlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google...
View articleToday we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of...
View articleFor better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation,...
View articleUnderstanding your audience is the hardest thing in copywriting. Most of us know our target demographic and still, it is very hard for us to constantl...
View articleClick-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed fu...
View articleEmail usage is on the rise, shifting to mobile to create an “always on” email culture. How does email marketing change? The increased use ...
View articleWhile ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...
View articleSome web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some...
View articleWhen you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attentio...
View articleIf you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Rea...
View articleLittle more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this year, his company...
View articleEarlier this year, a report from Consumer Intelligence Research partners (CIRP) pegged the sales of Amazon’s Echo at more than three million units. Ec...
View articleContent is all about communication, but different people like to be communicated with differently. They respond to, and engage with, a range of conten...
View articleWe’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs impl...
View articleFilling in forms online can be a pain, but good design can make a lot of difference to the user experience. To coincide with our new Marketer’s Guide...
View articleEmail marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email ...
View articleSomething I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. They ...
View articleAmazon is the king of online commerce, but in an effort to become a real player in the grocery business, the company is reportedly preparing to build ...
View articleNow more than ever before, marketers have a wealth of technology at their fingertips helping them to run campaigns. Read More...
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