As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. Wibbitz conducted a...
View articleAmazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...
View articleGoogle's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...
View articleOver the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages. The fi...
View articleThis infographic from Technorian presents a whole bunch of tips to help increase conversions on ecommerce sites. These are: Improve your site speed. ...
View articleWeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleInstead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...
View articleHave we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...
View articleToy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue. Ro...
View articleWireframes and flow diagrams help everyone, including stakeholders and project teams, visualize what the website (or app) will look and feel like on a...
View articleContent marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations ch...
View articleAs you’ve probably heard, Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has don...
View articleYou'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's...
View articleShould you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Read More...
View articleAlthough marketers are enjoying the benefits of programmatic branding, including its increased efficiency and reduced overall advertising costs, why a...
View articleChina's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...
View articleNew statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...
View articleGIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy...
View articleRetargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...
View articleMondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...
View articleFive years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the marke...
View articleIt’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...
View articleContent marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other. Rea...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
View articleEverybody wants to be Instagram all-star. And thanks to the platform’s recent additions of self-service ads and Facebook-powered targeting, the opport...
View articleWhat’s the secret for Food Tube’s successful YouTube presence and how can you create unique content in the food industry? Read More...
View articleIn previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine ...
View articleMedia websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...
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