By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...
View articleTo optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...
View articleWe've rounded up this year's best ecommerce statistics, just in time for Christmas. Read More...
View articleYes, it’s just six weeks until Christmas, and therefore it's too late for any major site changes. Read More...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleStarbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting...
View articleWhat is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...
View articleAsda this week announced that it would be introducing an new click and collect service, called ToYou. The difference with this collect in store servic...
View articleIf expectations from today's consumers are any indication of future demands in 2016, then marketers can prepare to fulfill these needs by employing th...
View articleEach year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...
View articleCreating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...
View articleBrand storytelling is about pushing out a consistent and authentic message which builds up a complete and trustworthy image of your company. It’s what...
View articleWith so many marketers utilizing video these days, it's becoming harder to stand out. Interactive videos solve that problem, while also naturally incr...
View articleWhat are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...
View articleMarketers that align messages with the right communication platforms and take a multichannel approach to campaign strategy can ensure that their conte...
View articleWith Black Friday just over two weeks away, it seems that shoppers are buying into it, even if some retailers have been reluctant. Read More...
View articleAlibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Read More...
View articleInstagram has transformed into a global community of consumers and brands with over 400 million members who share more than 80 million photos and vide...
View articleClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of vide...
View articleIn addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...
View articleIn spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...
View articleMobile commerce apps are constantly evolving to cater to increasing consumer demand and simplify user journeys - and we're here to inform you which br...
View articleFighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and...
View articleOh Amazon, is there anything you won’t do? If you thought the answer to this question was “open a physical retail store and dance on the graves of the...
View articleAs users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...
View articleA new study suggests that email is the best customer service channel, but do retailers have room for improvement in this area? Read More...
View articleHere is a list of ways you should now be using the Twitter favourite button. Oh wait is it now a like button? Or a heart button? Read on... Read More...
View articleHere's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...
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