A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...
View articleWhen dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Read More...
View articleMonarch launched a custom designed campaign over the Christmas period, which drove over 72,000 sign ups. What's their secret? Read More...
View articleTwitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...
View articleThe traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...
View articleSnapchat users will soon see disappearing ads appearing in their news feeds for the first time as the app begins to monetise on its huge user base. Re...
View articleDHL has beat major competitors, using drones to deliver urgently needed goods and medicine to a German island, in a pioneering pilot project soon to t...
View articleBrands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purcha...
View articleAnalytics are only as good as the data you begin with - so it's important to start with great, complete data! Read More...
View articleFacebook has adjusted its news feed algorithm to favour more current news headlines, meaning more users are likely to see brand posts that are related...
View articleConversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wro...
View articleThe recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Re...
View articleThe duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be rec...
View articleWhat happened in your last meeting at work? Who made the decisions? How were they made? Were they made, God forbid, with just the HIPPO? If you’re con...
View articleHere are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...
View articleA look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Read Mo...
View articleMarketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy. Read M...
View articleAfter a successful month-long trial, ads will now appear in Twitter’s news feed with direct links to apps on Apple’s App Store or Google Play. Read Mo...
View articleThe Guardian is among one of the first to integrate its platform into Google Glass tech. Read More...
View articleAs mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Read More...
View articleWhile 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...
View articleReport creation, education, and iteration can help you optimize and better your organization. Read More...
View articleThe new features promise quick testing for non-technical folks with a more user-friendly design tool. Read More...
View articleTake a look at this infographic from SDL which reveals important insights for tomorrow's marketers to win the attention of one of the biggest buying g...
View articleMarketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...
View articleSurprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...
View articleContent providers have two separate options when it comes to developing their video monetization strategy - a vertical approach or a horizontal one - ...
View articleThere are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Read More...
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