Many companies are less than scrupulous in developing email lists. In fact, Tom wonders whatever happened to "double opt-in." Here's what media buyers...
View articleAn e-CRM solution -- should your company invest in one? If so, how should it be implemented? Philip lays out the pros and cons of the most popular dep...
View articleThe online auction giant is raising some eyebrows over an apparent change of heart on its opt-in newsletter policy. Read More...
View articleDespite the successful adoption of online trading, most Web-based financial services have yet to win acceptance among consumers, according to a report...
View articleYou're a small-site owner with ad inventory to sell. But you don't have much money or time. Is using an ad network your only choice? No. Here's a do-i...
View articleHow do you know which elements in a given email marketing campaign drive customers to respond? Brady tells you how to optimize your campaigns by assig...
View articleThe online media marketplace is looking at ways to salvage its business and its technology after another round of cuts. Read More...
View articleMany dot-com marketing managers have faced the task of optimizing their web sites' presence in search engines -- only to be disappointed with the resu...
View articleEveryone has a different reason for building a mailing list. Tom discusses the major options -- in-house versus outsourcing -- then examines the tools...
View articleThe industry association sets a high bar for its members, but declines to issue guidelines for location-based advertising. Read More...
View articleOpt-in email is hot. Know why? Because that's where the money is. In the first of a two-part series, Tom covers logistics and technical considerations...
View articleIs this popular newsletter abandoning permission marketing principles by using an opt-out approach to launch a new series of newsletters? The opt-in v...
View articleTwo lessons from everyday living work well in the media planning world: "Plan ahead" and "Make a budget, then stick to it." It's smart in the offline ...
View articleTransporting data from point to point using laser technology sounds like something out of a sci-fi movie, but a report by The Strategis Group says fre...
View articleWhen you're developing an affiliate program, you've got a lot of choices to make. Will the affiliate manager be an in-house employee of the company, o...
View articleTom recently received an email from someone planning a campaign to coincide with a client's web site relaunch. She asked, "What do I do if the web sit...
View articlePerformance data. We all know it's vitally important. In this era of hyperaccountability and an ever-growing enthusiasm for efficiency, being able to ...
View articleDo you find the third-party sales arena confusing? Well, join the club there is no one paying attention to this market who is not confused at least so...
View articleProfiles and surfing habits from the free ISP's users will be used in a new research offering, but questions lurk as to the data's applicability. Read...
View articleA marketing start-up aims to rescue advertisers from the toil of tweaking. Read More...
View articleWhen should a company outsource its email marketing operations? If you're struggling with this question, this column is for you. Heidi shares the expe...
View articleIn a recent lawsuit, Harris Interactive suggested that MAPS uses tactics that constitute vigilante censorship and obstruction of legitimate business. ...
View articleKim is pro-permission. Very. Don't get her wrong. But sometimes misunderstandings arise, and even the most "opt-in" of opt-in marketers can run afoul ...
View articleAs the web continues its fast and exponential growth, search and navigation become more important and less satisfying. Audience segmentation is the na...
View articleA deal with sister company yesmail.com lands the B2B ad networkopt-in list generation capabilities. Read More...
View articleThe ad network continued its string of acquisitions Thursday,garneringsome optimistic predictions for its profitability. Read More...
View articleNintendo scrubbed its existing database to identify the ages of the individuals, then got parental permission for each existing and future member. The...
View articleOpt-in email sounds like an advertiser's dream: thousands of people who have asked to receive sales information. But the term "opt-in" is almost never...
View article