The Havas interactive agency tweaks its business to fit better with Euro RSCG's interactive agencies. Read More...
View articleWireless advertising is in diapers still. Yet even now some of its personality traits are apparent. Will they remain unchanged? Probably not. But they...
View articleThinking of launching an email marketing campaign in Japan? Smart thinking if you are; the potential payoff is huge. But it’s also smart to look befor...
View articleA deal with a D.C.-area startup will provide additional fuel to DoubleClick's plans to rev up its Research division. Read More...
View articleThe patent-pending application allows streaming videos to be embedded into an HTML e-mail. Read More...
View articleThe consumer packaged goods giant taps startup Amicada for incentivized ad-viewing. Read More...
View articleAnother set of findings from SkyGo's Boulder, Colo. wireless study says WAP alerts can drive brand awareness and sales. Read More...
View articleNew marchFIRST CFO; CompUSA goes wireless; Access launches ad network Read More...
View articleConsumers are all for wireless advertising -- so long as the the ads are interactive and they believe the ads provide a useful service, according to a...
View articleAfter posting a widening quarterly loss last month, the firm sells a costly portion of its business and nabs a licensing deal. Read More...
View articleJust when you think you've seen it all spamwise, the spammers surprise you with stuff that challenges belief. So to educate you (and arm you!), we her...
View articleThe industry's new standards promote creativity and encourage offline advertisers to move online, according to one industry-watcher. Read More...
View articleThe firm's COO hints that there's been "interest" in the company -- especially its new broadband unit -- and says it doesn't plan to sell off any of i...
View articleTracking a user who comes to your site after clicking on an email link is far more complicated than tracking a user who comes to your site from anothe...
View articleSmall businesses are not only increasing their use of the Internet to streamline operations, studies by Sage Research and Cahners In-Stat Group found ...
View articleUsing technology from an Amsterdam-based technology firm, Mediaplexsaid it will be able to pinpoint Web surfers to their exact city, in manycases. Rea...
View articleAnother round of layoffs and plans to restructure for theConnecticut-based interactive agency. Read More...
View articleFew owners of wireless devices use the wireless Web, according to a study by Accenture, but that didn't stop 40 percent of device owners from saying t...
View articleePrize joins a growing trend, in which marketing technology firms are focusing on smaller businesses that have an online agenda. Read More...
View articleBy the end of 2001, 38 million homes worldwide will have access to interactive digital television services, according to Strategy Analytics. And while...
View articleWeb advertising has changed dramatically over the past year. Interactive agencies are servicing far fewer dot-com clients and have shifted toward trad...
View articleAn international interactive agency joined the ranks of those slimming down and rethinking their strategies, but it still hasn't found a new CEO. Read...
View articleIs it really the end for search engines? Find out why, in retrospect, the key to long-term survival still has everything to do with providing a great ...
View articleWhy do we see ePod shutting its doors and Enliven's future in question? The quiet little secret is that advertisers and agencies want a free ride. But...
View articleThe Internet is the most cost-effective channel for creating consumer demand for prescription medications, according to Cyber Dialogue, but it isn't b...
View articleThe role of Internet portals has changed: they are no longer gateways to the Internet, but rather, have become destinations. Now portals need to adopt...
View articleExperts say proposed agreement is no victory for privacy. Read More...
View articleDon't think about the dot-bombs. Ignore the faint of heart. If you're thinking about wireless, now's a good time to jump into the fray. Here are a few...
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