A new service allows banner ad viewers to pick the medium through which they want to receive product information. Read More...
View articleJim explains how insertion orders developed in online advertising. The sites want you to use theirs, but they aren't always fair for you, the agency, ...
View articleSkeptics say it's doomed, and enthusiasts say it'll fly high. So who's running scared, and who's blowing smoke? Is wireless advertising the latest, gr...
View articleIs your digital stash (MP3 player, cell phone, and PDA) creating an unsightly bulge in your pockets? Keep an eye out for the newest fashion fix -- int...
View articleWant to succeed at marketing online to businesses in a specific city? Stop thinking like a businessperson and start acting like an anthropologist. Rea...
View articleAs a father-to-be, Alex looked at a BabyCenter email marketing campaign as a beautiful thing. Now a time-starved parent, he is seeing something else a...
View articleNetCreations says the deal will create a "transatlantic information marketing leader" -- but speculation continues to abound about former suitor Doubl...
View articlePDAs and mobile phones locked in a battle in 2000 over which will become the preferred method for wireless Internet access. A study by the CEA examine...
View articleDid you realize you can negotiate an agency's offer of employment? Don't sign an employment agreement without fully understanding the terms. Here's ho...
View articleOnline consumers have a propensity to communicate and can become an ideal sales and marketing channel. Viral marketing can best leverage the democrati...
View articleThe Los Angeles ad network says it's not really an ad network at all -- and points to its growing non-banner product line as evidence. Read More...
View articleYou want maximum exposure for your affiliate program. But you want minimum cost. Then it's time to get back to basics. Here are some resources to help...
View articleOnline sweepstakes and lotteries: They're fun for users, but do sites really benefit from offering them? Here's the story of one site that certainly d...
View articleIs it worth considering search engine optimization (SEO) for driving traffic to your online business? Paul believes the stats speak volumes. Read More...
View articleCall it the One-Second Law of Online Branding: Whether developing (or approving) ad banners, sponsorships, tiles, or buttons, make sure that a one-sec...
View articleThe company's founder and chief executive will focus on technology after ceding thetop post to a board member. Read More...
View articleWant to move B2B prospects closer to purchase? Consider offering a seminar. Whether online or off-, it's a great way to generate qualified leads. Here...
View articleWhat happens when movies and the Internet collide? Big money, film studios hope. Ever since the Web-driven success of "The Blair Witch Project," studi...
View articleBy the end of 2005, the number of worldwide Internet users will nearly triple to 1.17 billion, and an increasing number of these users will be using w...
View articleMake sure your female customers become attached to your business. How? Some use bow ties. But all you need to do is show her, even if only in the most...
View articleThe firm exceeded expected losses for both the year and the fourth-quarter, although it said its pay-for-performance CyberGold division would help its...
View articleLooking to expand into the U.K. market? Before stepping off onto unfamiliar ground, take some tips from two entrepreneurs who have gone before. Read M...
View articleThose who make the best use of their customer data NOW will be the standouts of the future. Don't let a weak CRM strategy leave you behind. Read More...
View articleWhen it comes to the hidden dangers of the Net, how much can the basic safety rules of computing protect you? Find out why DLT's tips and resources wi...
View articleBolt said it would integrate Fonepark's two-way SMS messaging service into its Web- and WAP-based tools. Read More...
View articleAs e-commerce begins to trickle down to Generation Y, a clear division is forming along gender lines. According to Harris Interactive, boys are more l...
View articleGroups including the ACLU, Consumers Union and others are recommending that Congress adopt definite policies regarding the collection and use of consu...
View articleWith support by groups like the Privacy Foundation, legislative backing for greater awareness of cookie technology could be in the works. Read More...
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