OK, it's time to put your freshly minted marketing budget to work. Have you thought about what type of system infrastructure you should put together t...
View articleWe'd all like to get rid of spammers and stale lists, but there are other items we'd like to see implemented to benefit all email marketers. Here's Ki...
View articleJeffrey gets lots of mail about his articles, and he loves it because feedback helps him understand what people in the industry think. Here are the to...
View articleDon't get Bryan wrong. He does think marketing is an essential part of the e-commerce equation. But when it comes to success in e-business, or any bus...
View articleOne of the world's largest media buyers is spinning out an interactive unit -- despite an apparent weakness in that sector. Read More...
View articleThe heady days of the Internet revolution seem to have clashed with reality, and we are not so brave anymore in the new dot-com world. Is a healthy do...
View articleYou may not approve of the porn industry's products or offerings but that doesn't mean you can't learn from the sinners' business practices. Read More...
View articleOnline publishers may have to consider stating upfront to subscribers that the price for free content is agreeing to receive marketing emails from sel...
View articleSome of Engage's publishers are angry at the ad network's decision to cut their commissions. Read More...
View articleThe newest gadgets in consumer electronics and technology fared quite well over the holidays, according to NPD, and consumers are also expressing inte...
View articleSale, sale, sale! Christmas, Valentine's Day, Presidents' Day, Labor Day, Halloween, Thanksgiving... Each special day of the calendar brings with it d...
View articleTom has peered into the darkness of a time before third-party serving -- and has stepped back from the abyss in horror. No wonder he suggests that pub...
View articleBroadband services are about to hit the wall. It's just a question of how to get beyond the early adopter stage of the market. Develop a killer app, a...
View articleAre you paying attention to the traffic you get from search engines and directories? A quick review of your search engine optimization (SEO) strategie...
View articleWe all understand the value of an incentive program in driving sales or other conversions. And we know how well viral marketing works online. Want to ...
View articleIn what could be a blow to advocates of Web advertising, the online giant said it will start requiring "nominal" charges. Read More...
View articleSeattle-based Qpass will provide the technology behind the feature, aimed at bringing Web-like capabilities to mobile advertising. Read More...
View articleCPA deals might be fun for a while, but find out why Kim thinks they could spell the ultimate death of acquisitions email marketing. Read More...
View articleThe ad network will ring in the New Year thinner by one CFO and 100terminated employees. Read More...
View articleWith a three-year annual sales target of $104 million, NEC'sAuraline is making some big promises -- despite lackluster industryconditions. Read More...
View articleOnline auction site finds TV ads are proving to be more effective. Read More...
View articleOne recent morning this holiday season, it occurred to Sean that his splitting headache and nausea reminded him of something -- the web economy. Take ...
View articleTaken a fresh look at your web site recently? If you haven't, it really might be in need of a marketing tune-up. See what your site does right -- and ...
View articleDespite the expectations of publishers, a report by Forrester Research forecasts slow growth for both eBooks and eBook reading devices. Read More...
View articleFind out why Paul believes Yahoo! Business Express and LookSmart Express Submit listings are the two key and integral elements of any search engine op...
View articleA technology company that streams audio to cell phones will nowbegin offering embedded streaming ads. Read More...
View articleStreetbeam technology enables outdoor advertisements to communicate to any device that runs the Palm operating system. Its mission: to wirelessly enab...
View articleThe True North interactive shop said it has cut some positions and lined up deals to secure funding in a time of "considerable industry uncertainty." ...
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