High Customer Expectations to Lift CRM Market
Audience

High Customer Expectations to Lift CRM Market

26y Michael Pastore

High Customer Expectations to Lift CRM Market

Worldwide revenues in the CRM services markets will increase to $125.2 billion in 2004, according to IDC, which also found businesses are beginning to...

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Search Engines Eye Pay-for-Position Models
Search

Search Engines Eye Pay-for-Position Models

26y Paul J. Bruemmer

Search Engines Eye Pay-for-Position Models

Search portals haven't fared well in the dot-com meltdown because it was thought ad revenues would drop. But online media buying is expected to reach ...

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NetCreations Names New CFO, Lowers Q3 Expectations
Media

NetCreations Names New CFO, Lowers Q3 Expectations

26y Ryan Naraine

NetCreations Names New CFO, Lowers Q3 Expectations

Drooping online marketing spending hurts NetCreations. Read More...

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There's No Traffic Like Search Traffic
Media

There's No Traffic Like Search Traffic

26y Adam Posman

There's No Traffic Like Search Traffic

Adam sees a huge benefit for advertisers who use GoTo.com to reach their buyers because they pay top dollar to be listed high up in the GoTo.com searc...

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Server, PC Shipments Up in Latin America
Audience

Server, PC Shipments Up in Latin America

26y Michael Pastore

Server, PC Shipments Up in Latin America

Strong demand at home drove the shipment of PCs up in Latin America for the second quarter of 2000, while strong demand at work has done the same for ...

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Canadian Retail Slowpokes but Headed to Net
Audience

Canadian Retail Slowpokes but Headed to Net

26y Paul Nicholls

Canadian Retail Slowpokes but Headed to Net

Canadian retailers are slow when it comes tointegrating the Internet into their businesses and adopting an e-commerce strategy, according to a new stu...

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Smaller ISPs Threatening Dominance of Big Boys
Audience

Smaller ISPs Threatening Dominance of Big Boys

26y Michael Pastore

Smaller ISPs Threatening Dominance of Big Boys

A study by J.D. Power and Associates looked at consumer satisfaction with ISPs and found that regional providers are using broadband to their advantag...

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MasterCard Launches Multi-Year Branding Deal With MyPoints.com
Media

MasterCard Launches Multi-Year Branding Deal With MyPoints.com

26y Christopher Saunders

MasterCard Launches Multi-Year Branding Deal With ...

MasterCard becomes the loyalty program's preferred payment method and receives marketing access to members. Read More...

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Define Bad Guy
Media

Define Bad Guy

26y Dana Blankenhorn

Define Bad Guy

Online consumers: Beware. Small-business entrepreneurs are using loopholes in present privacy laws to build their markets. According to some, they wil...

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Topo Toys: Mapping Out Your Next Getaway
Marketing

Topo Toys: Mapping Out Your Next Getaway

26y Zachary Rodgers

Topo Toys: Mapping Out Your Next Getaway

Weve all heard the hiking disaster stories by now. The guy in the northeast who lost his way and called a rescue helicopter via his cell phone. The tw...

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Engage Solidifies Relationship with Unicast
Media

Engage Solidifies Relationship with Unicast

26y Christopher Saunders

Engage Solidifies Relationship with Unicast

The two companies cemented and expanded a long-time, de facto association. Read More...

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Background Noise
Marketing

Background Noise

26y Frank Catalano

Background Noise

In the near future, the Internet will disappear. Not in the way the starry-eyed visions of get-rich-quick investors fell to earth during April 14's st...

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Fear Replaces Greed
Media

Fear Replaces Greed

26y Dana Blankenhorn

Fear Replaces Greed

Is it possible Bush and Gore are talking about the wrong thing? Both presidential candidates are arguing over what to do with government surpluses. Bu...

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So You Want to Be an Email Marketer?
Email

So You Want to Be an Email Marketer?

26y Kim MacPherson

So You Want to Be an Email Marketer?

The word is out. Email marketing is hot and getting hotter. Everyone wants to get into the act. Traditional direct marketers, print and broadcast ad a...

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Using Community to Build Advertising Effectiveness
Media

Using Community to Build Advertising Effectiveness

26y Janet Ryan and Nancy Whiteman

Using Community to Build Advertising Effectiveness

When used to build a sense of connection and trust, community features can foster factors that are key to building web traffic: virulence and stickine...

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Stanford Wins With Rich Media Email
Email

Stanford Wins With Rich Media Email

26y Heidi Anderson

Stanford Wins With Rich Media Email

If you're considering a rich media email marketing campaign, you may face a trade-off. On the plus side, you can create a vibrant, eye-catching campai...

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M-Commerce Gives Way to M-Games
Data insights

M-Commerce Gives Way to M-Games

26y Michael Pastore

M-Commerce Gives Way to M-Games

Forrester Research found that while mobile devices will become a driver of e-commerce in Europe, they aren't likely to be used to conduct transactions...

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E-Tailers Avoiding Advanced Web Technologies
Audience

E-Tailers Avoiding Advanced Web Technologies

26y Michael Pastore

E-Tailers Avoiding Advanced Web Technologies

Less than 20 percent of online retailers use Web technologies such as Java, Flash, or chat functions to enhance the shopping experience, according to ...

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Netscape Netcenter to Offer LifeMinders Messaging
Media

Netscape Netcenter to Offer LifeMinders Messaging

26y Christopher Saunders

Netscape Netcenter to Offer LifeMinders Messaging

Another big-name client will be licensing the company's direct e-mail technology. Read More...

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MatchLogic Hops on Sweepstakes Bandwagon
Media

MatchLogic Hops on Sweepstakes Bandwagon

26y Christopher Saunders

MatchLogic Hops on Sweepstakes Bandwagon

The marketing firm hopes to capitalize on a B2B stream from its new promotions site. Read More...

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New Internet Shoppers Mean Holiday Payoff
Audience

New Internet Shoppers Mean Holiday Payoff

26y Michael Pastore

New Internet Shoppers Mean Holiday Payoff

More than half of current online shoppers made their first purchase during the past year, and you can probably expect more to buy online when the holi...

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Registering Dynamic Sites
Search

Registering Dynamic Sites

26y Paul J. Bruemmer

Registering Dynamic Sites

Many sites with dynamically generated web pages are not getting indexed and registered by search engines. And it seems that search engines have no pla...

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CIDCO Unveils New Ads for E-mail Device
Media

CIDCO Unveils New Ads for E-mail Device

26y Christopher Saunders

CIDCO Unveils New Ads for E-mail Device

The Internet appliance company is banking its latest ads will give it the boost it needs in a growing market. Read More...

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Portal Peril
Media

Portal Peril

26y Jim Meskauskas

Portal Peril

"Portal": great name, that. But there's a certain irony here, given that a portal signifies a doorway, something you move through. Yet on the web, por...

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B2B Marketplaces Predicted to Thin Out
Marketing

B2B Marketplaces Predicted to Thin Out

26y Michael Pastore

B2B Marketplaces Predicted to Thin Out

Research by both Gartner Group and Forrester found that the number of businesses in the e-marketplace space is likely to decrease in the coming as yea...

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Coupons.com Introduces Coupon-Enabled Banners
Media

Coupons.com Introduces Coupon-Enabled Banners

26y Pamela Parker

Coupons.com Introduces Coupon-Enabled Banners

Coupons.com takes its technology on the road. Read More...

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B2B Net Market Survival
Marketing

B2B Net Market Survival

26y Philip Say

B2B Net Market Survival

The online B2B marketplace is a crowded island, and only the strongest - and savviest - players will survive. The rules of the game are complicated, a...

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AdFlight Scores $20M in Second Round
Media

AdFlight Scores $20M in Second Round

26y Christopher Saunders

AdFlight Scores $20M in Second Round

The automated ad sales service and network will move globally inthe face of increasing competition. Read More...

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