If you're interested in building a loyalty program, there are basically three ways to go. You can use established loyalty programs like S&H Green Stam...
View articleDisney's doing it. NBC's doing it. CBS's doing it. No, it's not THAT! We're talking about convergence, specifically media content convergence. Given a...
View articleAs the Internet is now designed, identity is generally optional. But it doesn't have to stay that way in future versions of the protocol, and the Inte...
View articleInternet advertising firm 24/7 Mediaon Monday launched its 24/7 Mail e-mail marketing services in Canada,hoping to become a major player in the market...
View articleAs the web matures and its B2B nature reveals itself, it's vital that we realize its reach is not focused on just the U.S.A. -- it's the world that's ...
View articleInternet users data collected by NetValue examined how Internet users in the US, UK, France, and Germany differ. Users in the US still go online more ...
View articleJanet and Nancy are declaring war on the lax use of language in our industry. They are tired of hearing such terms as "sponsorships," "advertising," "...
View articleLike a plague out of the Old Testament, a couple weeks ago the portfolios of many day traders and momentum investors suddenly turned to pillars of Che...
View articleWe have a $6,500 budget, and last week we spent $1,200 on a hosting solution. That leaves us with $5,300 going into our next task: choosing a web site...
View articleWe all recognize special offers like "Buy three for the price of two" or "Buy one and get one free." Most B2C Internet businesses weren't slow to adop...
View articleBill thinks publishers look on advertisers and agencies as some kind of necessary evil. Somebody in the company has to deal with these cretins, but yo...
View articleIn a deal that will add content for baby boomers to America Online's properties, the company onThursday expanded its alliance with content firm Third ...
View articleFor the past five years, we in the Internet space have been cherry-picking easy-to-find breakthroughs and creating great new businesses. For instance,...
View articleAlthough Latin America is constrained by its telecommunications infrastructure and limited Internet access, Forrester Research predicts that e-commerc...
View articleIt's predicted that there will be over 1 billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of s...
View articleThe most complex step in positioning is the use of doorway ads. A doorway ad is a web page in basic HTML that is clear, informative, focused and conci...
View articleSometimes we online publishers let all the bells and whistles of the Net distract us from some very basic principles. And those very principles could ...
View articleTwo companies won this year's Successful Internet Business Model award: iPrint and Priceline. Their business models combine web interactivity with an ...
View articleSustained e-commerce growth of more than 100 percent per year through 2003 will drive Europe to $1.5 trillion in online sales in 2004, making it a maj...
View articlePeople using a new search engine being developed by cable access provider Road Runner and Rampt.com will turn up more than justbroadband content; they...
View articleOnline consumers are not averse to revealing personal information, rather they are primarily concerned with how companies use the information collecte...
View articlePermission email marketing is one of the most cost-effective tools marketers have ever known. When deployed improperly, however, mass-e-mailing campai...
View articleRichard identified nine essential systems a small business web site needs to have in place to do e-commerce like the big guys. Now he's going to build...
View articleThe UK, Germany and France saw 9 million new Internet users go online in 1999, according to NOP Research Group. The UK leads the way in online shoppin...
View articleHotMedia represents IBM's foray into the rich media Internet space. Not having heard much about HotMedia after the initial buzz, Bill decided to check...
View articleA long time ago, in a galaxy far far away, Jim had a major client who needed an enormous media placement all over the web. On zero budget. How to acco...
View articleMonthly portfolio reports that brokerage firms send you are about as easy to decipher as a cellular bill. The answer to your one most pressing questio...
View articleA lot of Chicken Littles in this space are wondering if the sky is falling. Well, it's not. Do you know that the Nasdaq never passed 3,000 until last ...
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