The Direct Marketing Association has never understood the spam issue. It's not their position that rankles, but the thinking behind it. The DMA is thi...
View articleAs the heat appears to be intensifying over the practice of collectingconsumer data from Web users, the industry launched its own plan to allowsurfers...
View articleSurveys by Privacy & American Business , IBM, and @plan found that consumers will give up information for personalization, companies must take car...
View articleGTMI, LLC, parent-company for TargitMail.com, and Intline.com, this weekannounced an agreement that would provide fully compatible streamingaudio/vide...
View articleWhich is it? Personalization is good, giving each customer the individualized treatment they deserve. Personalization is bad, infringing on our privac...
View articleErnst & Young predicts another strong holiday season for online retailers, and why not? PC Data says the rush has already begun, as evidenced by its l...
View articleOur lives are drowning in the excess voice of others. TV, radio, billboards, catalogues and, of course, that most excessive of all voice-generators th...
View articleOpt-in email marketing company NetCreations Inc. signed an exclusivetwo-year agreement with ICQ Inc. to build opt-in e-mail address lists ofinterested...
View articleIt’s no wonder that email marketing is such a hot topic these days: When properly planned and targeted, email is the most effective direct response to...
View articleThe Direct Marketing Association isrecommending that online companies notify visitors to their Web sitesof third-party ad servers that collect informa...
View articleSabela Media signed a deal with health andfitness network Netpulse Communications Inc. to serve,track and analyze advertising campaignsSabela's techno...
View articleIf you don't send out an email newsletter from your site, you should. A web site resides at 'your place' -- and is seen only if and when customers and...
View articleThe Internet has become much more than search engines and bookstores like Yahoo! and Amazon.com. A range of new online dating sites have appeared in t...
View articleExcite@Home launched a print advertisingcampaign designed to articulate the company's online marketing and mediaservices to advertisers, agencies and ...
View articleBeyond-the-banner online advertising solutions firm L90 launched L90Link, a new customeracquisition-based marketing platform aimed at capitalizing on ...
View articleA new industry report from AdKnowledge says that that within 90days of showing an online ad, fully 48.6 percent of the sales or leadsgenerated by a ca...
View articleThe third quarter Online Advertising Report from AdKnowledge found that marketers need to track repeat business to quantify their online ad returns. I...
View articleWeb3000.com, a provider of onlineadvertising products, services and technologies, launched the Web3000 AdNetwork. Read More...
View articleInternet media and datamarketing company Avenue A Inc. launched Precision E-mail, acomplete service for planning and executing opt-in e-mail marketing...
View articlePetstore.com launched its first nationaladvertising campaign and said it will follow up later this week with a newlydesigned Web site. Read More...
View article"What's in an email? That which we call an email by any other name would smell as sweet." Not exactly how the line goes, but direct email as a media v...
View articleThe Latin American online population is growing at a faster pace than the Internet population at large. As barriers such as expensive connect charges ...
View articleFor the past two weeks, Janet and Nancy have been covering the findings of some recent J.M.Ryan & Associates research on media buyers. Today, they fin...
View articleDirect marketing and media firm VentureDirect Worldwide said itsonline divisions have grown by 500 percent in the first nine months of 1999 comparedto...
View articlePatients want to interact with their physicians using Web sites and e-mail, but doctors are missing out on the opportunity, according to Cyber Dialogu...
View articleWhat's among your least-favorite activities in everyday life? Listening to a life insurance sales pitch ranks up there with going to the dentist or de...
View articleMore than one-quarter of the adult residents in the UK have used the Internet in the past month, according to the CommerceNet/Nielsen Internet and E-C...
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