Remember "Leave it To Beaver"? When Dad used to go to work and come home at 5:00 p.m. to see Wally and the Beve? Well, no one works 9 to 5 now. The In...
View articleOnline advertising and direct marketing solutions firm L90 launched adMonitor 4.0, an enhanced versionof its proprietary ad tracking and serving techn...
View articleWhile online advertising suffers from the lingering effects of "banneritis," the smart media planners are searching for new ways to help their clients...
View articleAd-backed ISP Surfree.com signed with Adsmart, an online advertising networkcomprising more than 300 Web sites totaling 2.5 billion monthly impression...
View articleThe Travelocity-Preview Travel merger and Microsoft's spinoff of Expedia have refocused attention on the online travel market. Travelocity's sales pro...
View articleThe Consumer Financial Network, a subsidiary of iXL Enterprises, launchedthe first national advertising campaign for the company's new financialservic...
View articleImproving technologies and an increasing number of Internet users bode well for the future of online gambling, despite debates over its legal status, ...
View articleA couple of weeks back Nick wrote an article under the title, "I'll Kiss You Unless You Tell Me Not To." And he got a bit of feedback on that. A few p...
View articleLately, the term "viral marketing" seems to have infected many conversations about Internet marketing. Most of us realize that it's not about cooties....
View articleAfter two days in fabulous Fiji on the South Pacific, Mike's tying up two days of client meetings. Yep, he's got it rough. And as he looks out at the ...
View articleContent delivery solution company Sandpiper Networks Inc. announcedpartnerships with five Internet firms to develop new services for its ContentDelive...
View articleOnline sweepstakes promotions company Webstakes.com signed a one-year contractallowing high-speed online service Road Runner to use Webstakes.com's iD...
View articleLCS Golf, a provider of newsletters about thesport, signed an agreement to let 24/7 Media Inc. to represent its productsto advertisers. Read More...
View articleLast week, Nick took part in a 'Soap Box' event hosted by the Direct Mail Council of the Canadian Marketing Association in Toronto. It was a great eve...
View articleThe most interesting speech at the Forrester New Media and Marketing conference in New York last week came last. From Excite@Home President George Bel...
View articleAd network Flycast Communications Corp. expects to report total revenues of between $11 and $12 millionfor the third quarter, up about 70 percent from...
View articleThe folks at PricewaterhouseCoopers asked Internet users from the US, UK, France, and Germany why they go online, how they go online, what they do onc...
View articleCMGI Inc. continued to display its appetite for Internet advertising companies Thursday spending $690 million on Flycast Communications Corp. The buy ...
View articleMany of Europe's e-commerce leaders are well-established organizations that have seen significant opportunities and are beginning to capitalize on the...
View articleA rich media advertising campaign touting Lotus Development Corp.'s Notes and Dominosoftware was launched this week by OgilvyInteractive. Read More...
View articleE-mail outsourcing company USA.NET signed Ad Mail agreements with the Pittsburgh Post Gazette, The Morning Call (Allentown, PA) and the Florida Times-...
View articleE-business marketing and technology company Mediaplex Inc. said it plans to develop astandard interface between MOJO, its online advertisingtechnology...
View articleMicrosoft Corp. Monday introduced three new online advertising sponsorship packages created for insurance companies to market their products and servi...
View articleThis article starts by saying one thing. Then appears to say the opposite. And then attempts to make sense of the conflict. Here goes... If you want y...
View articleImagine a sealed box with a cat inside, rigged with a device that will either kill the cat or let it live. You don't know whether the cat's alive or d...
View articleMore than 60 percent of enterprises will adopt Java applications and technology by 2004, with the finance sector leading the way, according to Gartner...
View articlePolicing the Internet is becoming a growth market, just like web marketing. This week the Federal Trade Commission (just one of several U.S. agencies ...
View articleFor the next few minutes forget about opt-in policies, response rates or one-to-one marketing. Let Todd tell you about one of the best ideas he's ever...
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