The online world lives and dies by mergers and acquisitions. Every time someone finds a niche, others race to expand the market. That leads to fragmen...
View articleThe increased use of profiles to target web and e-mail audiences brings with it a growing concern over consumer privacy. Unfortunately, we've seen rec...
View articleTeddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...
View articleOnline media planning agency AdValue launched in theUK, offering "sophisticated online targeting and tracking software" for theEuropean market. Read M...
View articleRich LeFurgy knows more than most of the people in the online ad space have forgotten. He helped found both the Internet Advertising Bureau and the P&...
View articleImagine that you’re at your favorite online cheesecake store. You find what you’re looking for, add it to your shopping cart and click "buy." As you f...
View articleOpt-in e-mail marketing company NetCreations Inc. (NTCR) raised $42.9million in an initial public offering of 3.3 million shares. Read More...
View articleAs push comes to shove over the next few Internet years (read: six months), "mail it and editors will read," the paradigm of 20th century public relat...
View articleDigitrends.net released the secondedition of its Interstitial Advertising Report, calling it an "in-depth lookat controversial, yet highly effective i...
View articleNetmarket Group Inc. launcheda $15 million fourth quarter ad campaign to promote two of its onlineconsumer commerce properties -- and Hagglezone.com. ...
View articleThe average total direct compensation for a chief executive officer at a publicly traded Internet company is a relatively modest $1.74 million, accord...
View articleThe Christmas selling season is upon us, and Nick doesn't know whether to smile or run for the hills. While considering his options, he decided to wri...
View articleAd network 24/7 Media Inc. posted a net loss for thethird quarter of $11.7 million, or $0.55 per share, compared to a net lossattributable to common s...
View articleInternational Brands Inc., operator of WorldBestBuy.com, said it is about tolaunch the online mall with a banner campaign on Yahoo! and another 3,500 ...
View articleInteractive agency and site development firm Organic Inc. said it will open an officein Singapore to serve the Asia Pacific region. Read More...
View articleThe Direct Marketing Association has never understood the spam issue. It's not their position that rankles, but the thinking behind it. The DMA is thi...
View articleAs the heat appears to be intensifying over the practice of collectingconsumer data from Web users, the industry launched its own plan to allowsurfers...
View articleSurveys by Privacy & American Business , IBM, and @plan found that consumers will give up information for personalization, companies must take car...
View articleGTMI, LLC, parent-company for TargitMail.com, and Intline.com, this weekannounced an agreement that would provide fully compatible streamingaudio/vide...
View articleWhich is it? Personalization is good, giving each customer the individualized treatment they deserve. Personalization is bad, infringing on our privac...
View articleErnst & Young predicts another strong holiday season for online retailers, and why not? PC Data says the rush has already begun, as evidenced by its l...
View articleOur lives are drowning in the excess voice of others. TV, radio, billboards, catalogues and, of course, that most excessive of all voice-generators th...
View articleOpt-in email marketing company NetCreations Inc. signed an exclusivetwo-year agreement with ICQ Inc. to build opt-in e-mail address lists ofinterested...
View articleIt’s no wonder that email marketing is such a hot topic these days: When properly planned and targeted, email is the most effective direct response to...
View articleThe Direct Marketing Association isrecommending that online companies notify visitors to their Web sitesof third-party ad servers that collect informa...
View articleSabela Media signed a deal with health andfitness network Netpulse Communications Inc. to serve,track and analyze advertising campaignsSabela's techno...
View articleIf you don't send out an email newsletter from your site, you should. A web site resides at 'your place' -- and is seen only if and when customers and...
View articleThe Internet has become much more than search engines and bookstores like Yahoo! and Amazon.com. A range of new online dating sites have appeared in t...
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