Excite@Home launched a print advertisingcampaign designed to articulate the company's online marketing and mediaservices to advertisers, agencies and ...
View articleBeyond-the-banner online advertising solutions firm L90 launched L90Link, a new customeracquisition-based marketing platform aimed at capitalizing on ...
View articleA new industry report from AdKnowledge says that that within 90days of showing an online ad, fully 48.6 percent of the sales or leadsgenerated by a ca...
View articleThe third quarter Online Advertising Report from AdKnowledge found that marketers need to track repeat business to quantify their online ad returns. I...
View articleWeb3000.com, a provider of onlineadvertising products, services and technologies, launched the Web3000 AdNetwork. Read More...
View articleInternet media and datamarketing company Avenue A Inc. launched Precision E-mail, acomplete service for planning and executing opt-in e-mail marketing...
View articlePetstore.com launched its first nationaladvertising campaign and said it will follow up later this week with a newlydesigned Web site. Read More...
View article"What's in an email? That which we call an email by any other name would smell as sweet." Not exactly how the line goes, but direct email as a media v...
View articleThe Latin American online population is growing at a faster pace than the Internet population at large. As barriers such as expensive connect charges ...
View articleFor the past two weeks, Janet and Nancy have been covering the findings of some recent J.M.Ryan & Associates research on media buyers. Today, they fin...
View articleDirect marketing and media firm VentureDirect Worldwide said itsonline divisions have grown by 500 percent in the first nine months of 1999 comparedto...
View articlePatients want to interact with their physicians using Web sites and e-mail, but doctors are missing out on the opportunity, according to Cyber Dialogu...
View articleWhat's among your least-favorite activities in everyday life? Listening to a life insurance sales pitch ranks up there with going to the dentist or de...
View articleMore than one-quarter of the adult residents in the UK have used the Internet in the past month, according to the CommerceNet/Nielsen Internet and E-C...
View articleMessageMedia Inc., a provider ofe-mail-based customer relationship management and direct marketing services,closed on a private placement of approxima...
View articleLast week we discussed the move toward more agency involvement in the business development process. As more dotcoms enter the scene with little or no ...
View articleThe online book industry is a case study in cornering a market online via first-mover advantage. How can this be? The barriers to entry are low. Books...
View articleDirectory company Switchboard Inc. has been selected by International Newspaper Network (I.N.N.)to provide directory and Internet services to augment ...
View articleLast week Janet and Nancy summarized their research findings on media buyers and sales reps, telling you what media buyers want. This week they spill ...
View articleOne of the core principles of marketing is efficiency. You can spend money, but you don’t want to waste it. Missing your target with the wrong message...
View articleNearly 85 percent of companies in Latin America are using or are willing to evaluate e-commerce within the next two years, according to a study by Int...
View articleIn the never-ending quest for stickiness, web sites have implemented a variety of means to attract and retain visitors. None of these means are more u...
View articleThere's no shortage of people who can tell you how to create a one-to-one relationship with customers out there. But once you've got the customer's at...
View articleMost business plans that we have read recently include a revenue stream from selling advertising space. But just because you have a site that generate...
View articleWanna know the real reason e-commerce is going to change the way we shop? It's not the 24X7 instant access to products - anyone with a telephone and a...
View articleAppNet Inc. was named the new consumerinteractive media and marketing agency of record for Sprint's consumer long distance division. Read More...
View articleInteractive agency and data marketing company Avenue A Inc. has acquired iballs, an Internet media planning andbuying company in a cash and stock deal...
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