Wit Capital Research Analyst JordanRohan increased the 12- to 18-month price target on ad network 24/7 Media from $63 to $84 pershare, based on its mo...
View articleMore than one-third of the Internet users in the UK have children under the age of 15 in their household, according to the UK Internet User Monitor b...
View articleLet's guess, you keep hearing the same buzz words over and over again: Opt-in email, permission marketing, targeted audience, affiliate networks. If y...
View articleAlthough consumer ISPs now generate more revenue than business counterparts, the balance of power will shift by 2000, according to a report by Cahners...
View articleCareer site kforce.com from Romac International Inc.named Beyond Interactive Inc. as its firstonline advertising agency of record. Read More...
View articleTo the Yahoos, Amazons, AOLs and other dot-coms that have made support for nonprofit charities a part of their business, we have two messages: First, ...
View articleA famous proverb says, The more things change, the more they remain the same. But one thing that has not changed is that good selling remains good sel...
View articleGo2 Systems Inc., originator of Go2, a global addressing and locatorsystem, launched 300 individual Web sites providing access to more than 11million ...
View articleIt’s all about the lists. That’s what they say in direct mail. Sure, the offer is important... the creative is critical. But the success of a campaign...
View articleWith all this talk about permission marketing, profiling, and patient access to their own medical records, you'd think information about you belonged ...
View articleYou're surfing through cyberspace, and all of a sudden you see something at the top of the page that says, "Hey, Michael! We got your size 11 shoes ri...
View articleTwo weeks ago, Tom wrote a column on "Tracking Non-Click Conversions," and the mail is still rolling in. The vast majority of responses say, "Hespos s...
View articleInteractive advertising agency Beyond Interactive has partnered withe-mail marketing company MessageMedia to develop permissionmarketing strategies fo...
View articleOpt-in email marketing company NetCreations Inc. said it hasincreased its PostMasterDirect.com database tomore than five million e-mail addresses of I...
View articleConsumers expect to save money by making purchases online this holiday season, but delivery and customer service hold the key to keeping e-consumers h...
View articleCorporations learn about their offline customers from many sources, collecting data along the way. Everything from how a user initially inquired about...
View articleShares of ad technology company Mediaplex Inc. more than doubledafter its $12 a share initial public offering Friday. Read More...
View articleYou're a girl in a bar on a first date with a promising new guy. The guy says, "I want to know all about you. Tell me everything." Hey, nice guy. Soun...
View articleTheAdStop.com has launched as a freeInternet advertising directory and marketing resource, allowing users tosearch and compare Web advertising opportu...
View articleFlycast Communications signed AntFarmInteractive, CFN, Homestead, iXL, MyHome.com, Nexchange, and VBD as customersfor its Flycast MediaNet, a third-pa...
View articleOnline advertising and direct marketing solutions firm L90 entered into a partnership with Donnelley Marketing to providetargeted advertising services...
View articleGlamour magazine's December 1999 issue will carry an exclusive 39-pageadvertising section for drugstore.com. Read More...
View articleWeb-based affiliate marketing network Commission Junction signed a partnership dealwith marketing agency dvisions Ltd. to expand its affiliatemarketin...
View articleMost arguments concerning the Direct Marketing Association's laissez faire attitude toward unsolicited commercial e-mail (UCE) is over alleged harm to...
View articlePoker.com Inc. established a marketing relationship with 1for1.com Media Exchange to use its Ad-Remoteservice to host and monitor all of Poker.com's a...
View articleThe online world lives and dies by mergers and acquisitions. Every time someone finds a niche, others race to expand the market. That leads to fragmen...
View articleThe increased use of profiles to target web and e-mail audiences brings with it a growing concern over consumer privacy. Unfortunately, we've seen rec...
View articleTeddy Roosevelt once said, "Speak softly, but carry a big stick." That is what a network buy has at the core of its proposition. An aggregate of small...
View article