Online advertising company Mediaplex Inc. and OTP Software Inc. said they have teamed upto promote Mediaplex's proprietary mobile Java objects technol...
View articleExtractor Pro 98 sends opt-in e-mail and works as a newsletter server, customer database manager, autoresponder, and contact management solution. Read...
View articleProfile driven Internet marketing company Engage Technologies Inc. posted a fourthquarter (ended July 31, 1999) net loss of $10.8 million, or $0.26 pe...
View articleMost consumer dot-com companies are using traditional media to build their brand. Since most e-tailers don't have Amazon-type marketing budgets or Ama...
View articleComet Systems, makers of thepatent-pending cursorchanging technology, said its Comet Cursor has logged its 10 millionth uniqueuser after one year, and...
View articleSEC data provider EDGAR Online Inc. signed with ORB Digital as its advertisingagency of record. Read More...
View articleInteractive agency Avenue A Inc. launched a new servicedesigned to enable its clients to minimize risk and maximizereturn-on-investment (ROI) on high-...
View articleNew opportunities for web partnerships enable us to provide more options and better service to customers, but these same opportunities also bring new ...
View articleWhat level of direct response do you practice on your site? Everyone claims their site is heavily into the direct response thing. But there's a lot of...
View articleOmnicom Group Inc. launched a new Web site designed to provide visitors withmore comprehensive strategic and financial information about the company. ...
View articleCanadian online retailers need to focus on service and convenience if the Internet is to become an important retail channel, according to J.C. William...
View articleE-mail outsourcing company Media Synergy formed a strategicalliance with Winfreestuff.com, which allows peopleto win promotional items and gathers nam...
View articleMapQuest.com Inc. established apartnership with Web ad network AdAce to provide local and regionaladvertising services aimed at small- and medium-size...
View articleThe @dVenture Network, the Internetadvertising network of VentureDirect Worldwide, said it hasorganized 18 new "tightly defined: demographic channels....
View articleThere's been a good deal of concern lately about falling click-through rates. Research says that 52 percent of Internet users claim they don't click o...
View articleHere's how to create a successful ad sponsored site, not! A hot new start-up has a great idea for a new web product or service that appeals to a wide ...
View articleYahoo! Inc. may raise advertising rates asmuch as 15 percent to 20 percent this week, according to a published report. Read More...
View articleWe've been hearing about the upcoming convergence of online and offline commerce. Boundaries between online and offline commerce may blur and fade to ...
View articleInternet marketing and solutions company BeFirst.com Inc. launchedFindWhat.com, a new Pay-for-Positionsearch engine. Read More...
View articleWhen the computer controlled Furby was launched in 1998, many people were surprised that a soft toy could sell more than 1 million units in five weeks...
View articleIn the big scheme of Internet things, the PC promises to be akin to Orville and Wilbur Wright's infamous 12 seconds. Brief, but historic. Just as we l...
View article24/7 Europe launched a new division,called the Digital Channels Group, to offer multimedia advertising,sponsorships, direct marketing and e-commerce v...
View articleHave you ever tried to place an order with a salesperson or waiter and found yourself answering the same questions over and over again? This same thin...
View articleOutsourced e-mail company Media Synergy launched the nextgeneration of its flo Network offering. Read More...
View articleChris recalls the real communities of yesteryear. Typical small town. Dances on Friday nights. Kids working as soda jerks. A gossip grapevine that con...
View articleIt's distressing that a number of dot com businesses have been built on incentivizing web surfers to view advertising or sign up for special offers. A...
View articleThe worldwide Internet protocol (IP) telephony market will explode from 310 million minutes of use in 1998 to 2.7 billion by the end of 1999, accordin...
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