Adobe Sensei's Director of Machine Learning, Divya Jain shares about AI's key role with video summarization and gauging interest in the content. Read ...
View articleContentstack's CMO, Matthew Baier helps evaluate a CMS vendor and determine if it’s the right solution for your organization's present and future scop...
View article48% of US marketers believed brands deliver excellent customer experiences -- while only 22% of US consumers agreed. Adopting martech that works with ...
View articleFindings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...
View articlePeople spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...
View articleEach month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...
View articleThe global chatbot market is expected to surpass $994 million by 2024, with a compound annual growth rate of 27%. An overview of the state of the chat...
View articleThe five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...
View articleTheir updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...
View articleFrom the email editor to data management, and from automation to personalization, these are the key features to consider in an email marketing platfor...
View articleMarketers are increasingly moving to include video in their marketing strategies. Here are the top video marketing platforms you should consider adopt...
View articleAn integrated multi-channel marketing program can boost your revenue up to 35%. Time is money and building a great relationship with your customer ...
View resourceFacebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...
View articleTikTok is the latest trending social media app. Its number of downloads have skyrocketed over the last few months. Is it time for your brand to try it...
View articleCurbside pickup and technologically-advanced stores could help traditional grocery retailers like Walmart and Kroger fend off Amazon. Read More...
View articleYour click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...
View articleRoundup of top news in martech from the week of April 16-23, 2019. Read More...
View articleRecent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...
View articleAn in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...
View article"So many companies end up over-investing in software that doesn’t match up with the way they do work.” A certified HubSpot expert tells us what might ...
View articleThree ways marketers can expect to see AI continue to be used to drive customer engagement in 2019, across travel, retail, and media & entertainme...
View articleWhat should brands look for when choosing such a solution? A six-point checklist to help brands achieve marketing goals in the privacy and compliance ...
View articleAccording to a recent study, 95% of purchases will be made online by 2040. Here's an overview of the six types of commerce and marketing platforms. Wh...
View articleEmarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...
View articleConsumers' path to purchase has never been more wayward -- which leaves marketers with the big challenge of connecting data from disparate sources. Re...
View articleForrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...
View articleRoundup of top funding in marketing technology from the week of Apr 2-Apr 9, 2019. Read More...
View articleIBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...
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