Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...
View articleConsumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed for...
View resourceWe usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...
View articleEmail marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a...
View articleFrom virtual assistants like Siri and Alexa, to completely robotized customer service, natural language processing technology is making artificial int...
View articleArtificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...
View articleAlphabet announced its Q2 2018 earnings managing to beat the analysts’ expectations with a revenue of $32.7 billion, which is 26% higher than their pe...
View articleYesterday, the world of content management systems (CMS) was all about creating and managing traditional webpages and ensuring they were responsive ac...
View articleToday’s digital landscape is accelerating everyday, and that’s great news for marketers. Thanks to a wave of innovation in the space, marketers have m...
View articleIncase you missed anything or wanted a brush up of anything MarTech related from last week, we at ClickZ have decided to bring the news to you. A brie...
View articleCustomers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...
View articleIn the past couple years, brands have started to incorporate the hot topic of augmented reality into their business. They have seen mixed reviews with...
View articleNot long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a...
View articleMulti-channel marketing is coming of age. Now, if you aren’t spreading your marketing efforts across several channels, often with a real focus on digi...
View articleAccording to MarTech Today, there are more than 7000 marketing technology platforms, up from 150 back in 2011. The explosive growth has brought new op...
View resourceModern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...
View articleAlexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Go...
View articleThe Israel-based marketing startup Datorama is one of the true innovators in the AI-driven analytics space, and it was just acquired by Salesforce for...
View articleIncase you missed anything or wanted a brush up of anything MarTech related from last week, we at ClickZ have decided to bring the news to you. A brie...
View articleThere is a fight going on all around you for the future purchases of your customer. And the odds are stacked against you. Gigantic forces are at pla...
View resourceMost marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...
View articleTo celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...
View articleThe development of blockchain technology is still in the early stages, but its potential applications in digital marketing are already clear. The tech...
View articleBuilding strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two...
View articleConsumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of ...
View resourceChina’s largest ecommerce businesses are transforming the way marketers should think about marketing automation. Read on for some of the most innovati...
View articleNow that Facebook is experimenting with augmented reality in news feeds, the stage is set to change the way audiences interact with ads. Here’s everyt...
View articleThe rise of the modern B2B marketer is changing the way marketing and sales teams work together to generate new business and deliver ROI. New research...
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