Proving that Internet users are more than "mouse potatoes" are estimates that 10 million Americans are surfing from cell phones or PDAs, and nearly 19...
View articleAs it revs up for updates to its Web service, Microsoft fires anothercontroversial shot at rival portals Yahoo! and AOL. Read More...
View articleThe company will allow recipients to impose fines on senders of unwanted mail. Read More...
View articleAs it revs up for updates to its Web service, Microsoft firesanother controversial shot at rival portals Yahoo! and AOL. Read More...
View articleDoubleClick's DART for Advertisers to be offered through all Publicis Groupe affiliates; Forbes.com taps Tacoda for creation of profile-based audience...
View articleSummer 2002 as a case study? Off the beaten track, but email marketing lessons were learned. Read More...
View articleSix steps to getting it together: Combine your e-newsletter with a microsite for deeper loyalty and stronger branding. The whole is more than the sum ...
View articleCalling the medium 'inherently deceptive,' consumer advocates submit new measures to FTC to attack unsolicited commercial e-mail. Read More...
View articleChanges will be made to America Online's ad sales organizations and its Business Affairs unit, according to the Journal. Read More...
View articleYour bill may say CPC, but is it really? Read More
View articleWeb surfers say they look down on brands that advertise on cluttered sites, according to a survey. Read More...
View articleMaxWorldwide promotes Bill Wise to chief operating officer; Terra Lycos deploys CheckM8 on its network; Commission Junction picks up Wall Street Journ...
View articleLabor Day's over (although most of us labored all summer long). Susan tells us how this summer's lessons can be applied to work ahead. Read More...
View articleWeb surfers say they look down on brands that advertise on cluttered sites, according to a survey by BURST! Media. Read More...
View articleAgency.com's Kyle Shannon to step down; Bluestreak to donate its IonMail platform to the Ad Council; Bigfoot Interactive adds Ray Butkus to board of d...
View articleA victory for the little guy against Corporate America or a blow for industry innovation? DoubleClick in the aftermath of the privacy wars. Read More...
View articleDesigned by Avenue A and White Horse, the online ads come as the troubled retailer looks to reposition itself. Read More...
View articleOne-on-one or flying solo? Sites should adapt to their customers, not the other way 'round. Read More...
View articleQuestion: If you don't have an ad budget to compete with the big boys, how do you level the playing field? Read More...
View articleIt looks like an affiliate program, and it smells like an affiliate program -- but it's multilevel marketing. What's the difference? And which program...
View articleThe online entertainment information publisher will return about $49 million in unused advertising. Read More...
View articleA wireless marketer will be forced to pay up for an allegedly misleading campaign, as the threat for mobile spam grows. Read More...
View articleIn its latest extension, the collaboration between the two search firms will continue into 2006. Read More...
View articleThe women-focused Web portal loses staff and will undergo a drastic change in its mission. Read More...
View articleManaging messaging is a science for most operations, provided they have theexpertise on hand. When is it a good time to save yourself some hassle and ...
View articleCraft an email campaign to ensure your B2B event is SRO. A step-by-step guide. Read More...
View articleSpeed, agility, and rapid reactive/analytic cycles win wars, chess games... and customers. Combine information and speed -- and wait for the competiti...
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