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View articlePricing yourself out of business in tough times? Interactive needs an economic model not based on traditional agency billing. Read More...
View articleThe move is the second time that America Online has agreed to help out its troubled partner in the online yellow pages effort. Read More...
View articleThough the technology sector has recently taken an economic downturn, the latest New York Times Job Market survey suggests that if money is the motive...
View articleThe studio looks to create an experience to woo new fans and encourage repeat visits. Read More...
View articleStories are memorable; they increase interest and understanding and leave deep impressions. Here's how to make your Web site tell a story. Read More...
View articleSmart marketers learn to use ’smart’ newsletters. Click-through, open rate, and other traditional metrics are left in the dust. Read More...
View articleCarat Interactive tapped by Hyatt to create an interactive campaign; ABC enlists EyeWonder to promote on-demand streaming video; ePrize launches sever...
View articleThe DMA's Association for Interactive Marketing hunts for a new executive director. Read More...
View articleMarketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around. Read More...
View articleWant audio and video? Want to download music to a PC, PDA, or other device? Yes? You're a 'streamie.' Read More...
View articleSilverCarrot aims to beef up its database by acquiring a smaller competitor, Milesource. Read More...
View articleFor business professionals, spam is a huge problem that causes clogged in-boxes and wastes many hours of productive time. Many are turning to blocklis...
View articleNo one spells or types flawlessly. Smart marketers take human foibles into consideration when developing a URL strategy. Read More...
View articleThe agreement follows on a successful series of one-day promotions last year, and continued troubles in the air travel industry. Read More...
View articleThe startup hopes to move from online warranties to marketing. Read More...
View articleThe ISP will offer users an application that nixes pop-ups and pop-unders, and plans to highlight the service in its newest campaign. Read More...
View articleWho's the drug dealer? Unethical (if not downright illegal) pharmacies flourish on the Web -- thanks to portals, search engines, and legitimate market...
View articleBorrowing on efforts begun by TRUSTe and MAPS, the new firm looks to provide verification for e-mail -- but could pose headaches for some marketers. R...
View articleIf it’s not segmented, targeted, and data-driven, it’s spam -- no matter what the medium. Read More...
View articleWhat counts? What doesn’t? What are the six pitfalls in measuring the open rate of your emails? Read More...
View articleUPDATE: Five ReplayTV owners will get to contest their rights to record television programs and to skip commercials using digital video recorders (DVR...
View articleCredibility counts. On your site, for your brand, and for marketing as a profession. Marketers, can you explain your job credibly? Read More...
View articleBite Communications hires two to lead the formation of a mobile communications practice; Juxta Digital launches a site for Columbia's IT programs; Mul...
View articleWhat's in a (domain) name? Search engine rankings, brand equity, customer loyalty, and profits... for starters. Read More...
View articleLast week, Tessa discussed the war against pop-ups. This week, she suggest a peace treaty. Read More...
View articleIn its quest to expand its personal ad empire internationally, Match.com renews a distribution deal in the UK. Read More...
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