What do taxpayers get for in return for footing a very hefty ad budget? The creative's online, so Tig took a hard look. Read More...
View articleGunning for profitability, the Web ad server continues its streak of wins. Read More...
View articleIf publishing your own e-newsletter sounds onerous, try piggybacking on someone else’s success. Read More...
View articleMarketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around. Read More...
View articlePut away that wallet! Build a brand from zero -- on a near-zero budget. Read More...
View articleUPDATE: The former USA Interactive exec will immediately confront myriad troubles at AOL Time Warner's Internet unit. Read More...
View articleAutomakers buy 10 times the rich media impressions than otherindustries, according to Nielsen//NetRatings. Read More...
View articleThe move adds to the teen and young-adult marketer's cross-media portfolio of services. Read More...
View articleMindArrow Systems to provide Mazda with marketing software; Orbitz partners with Spa Finder on new micro-site; BMW films nabs directors for next round...
View articleAutomakers buy 10 times the rich media impressions than other industries, according to Nielsen//NetRatings. Read More...
View articleAdvertising failure rate: 97 percent. Beat the odds with permission-based email. Read More...
View articleSmile and say, "hello" – here comes the camera phone. Predictions for worldwide sales approach 147 million by 2007 and should boost a sagging handset ...
View articleDespite growing interest in building up bases of customers whoresearch online and shop offline, such consumers might actually not be worth the effort....
View articleThe law allows Internet subscribers to sue spammers for up to $50,000 plus costs, and allows ISPs to sue for up to $500,000. Read More...
View articleTerrell Jones named to Overture's board of directors; Charlex adds two to its senior creative team; Jel Productions builds a site for Aidells Sausage....
View articleOne million pounds gives Lloyds TSB Insurance the rights to more than 1,000 insurance-related keywords for one year. Read More...
View articleAmerica Online is hammering out the technical bugs and talking to clients about the first rich media ads on its proprietary service. Read More...
View articleWhy not digitize one of the most fundamental avenues of communication between you and your customer? Read More...
View articleThere's been uproar about 'intrusive' ads. Here's an alternative. Read More...
View articleCustomer profitability management: the trends, case studies, and solutions. Part two of a three-part series. Read More...
View articleDespite growing interest in building up bases of customers who research online and shop offline, such consumers might actually not be worth the effort...
View articleWould you tell a car salesperson how much you're willing to pay? Well, that's basically what Overture wants you to do. Read More...
View articleThe move follows CNN's lead as the media giants look to better monetize their online properties. Read More...
View articleGreat copy is the sum of all the words, not just the power or buzz words. Read More...
View articleFrom making a plan to building those lists to getting the message right -- a guide for planning marketing campaigns in a new medium. Read More...
View articleReacting to spam is not enough. Spammers have new tools that usurp ever greater bandwidth. ISPs need software that can innovate as fast as the spammer...
View articleThe machines may be running the applications, but don't forget who's running the machines. Read More...
View article'Not all loyal customers are profitable, and not all profitable customers are loyal,' says the Harvard Business Review. Seana has the numbers to back ...
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