Razorfish wins big government contract; Mike Drexler named to the board of directors of Poindexter Systems; Nike launches a site for its ACG brand. Re...
View articleMany Americans feel that a more productive and happier worklife can bebetter achieved at home. Read More...
View articleWhat email clients do people use at home? At work? Can they get HTML? What about Lotus Notes? The numbers weren’t out there -- so Edward ran a survey....
View articleAccording to In-Stat/MDR, the dream of an effortless, ultra-profitablebroadband business focused on multi-tenant structures has proven to be amyth. Re...
View articleOverworked? Don't despair. Publishers are rolling out tools to make campaigns much easier -- and more cost-effective -- to manage. Read More...
View articleA month after each made an acquisition, the two research playerslook to strengthen their ties. Read More...
View articleDo consumers have a right to informational self-determination? Consumers seem to think so. An empowered individual is part of the solution, not part o...
View articleMaxWorldwide appoints former Coca-Cola marketing head as chief strategy officer; SF Interactive hires Bill McGee as EVP of marketing; The Weather Chan...
View articleFrom making a plan to building those lists to getting the message right -- a guide for planning marketing campaigns in a new medium. Read More...
View articleYou've got them to your site, but they haven't started generating revenue yet. In part three of this series, watching them closely. Read More...
View articleDesire. Passion. Longing. What do we REALLY crave? Brands. Read More...
View articleBuild a better brand. Do the right thing -- with the right charity. Read More...
View articleOrganic adds Paul Roberts to its Detroit office; 360i picks up 36 clients in the first half of 2002; Symantec launches online marketing tool for partn...
View articleIt's not about grabbing people's attention, it's about capturing their hearts. Read More...
View articleWe’d better stand up for ourselves while we’re still around to do it. Read More...
View articleThe firm will be allied with Category 5's CaptureQuest e-mail subsidiary. Read More...
View articleHow well do you sleep at night? It's hardly on Enron's scale, but questionable goings-on do exist in the interactive industry. Read More...
View articleMasterCard International partners with Major League Baseball on interactive promotion; Interactive gaming veteran Alan Miller joins Skyworks managemen...
View articleA recent report shows they are more educated, live in higher incomehouseholds and are more Web savvy than their PC-compatible counterparts. Read More...
View articleUPDATE: The announced deal had been positioned as a way to helpVeriSign better monetize its domain registration business. Read More...
View articleMovie critics chatter about the film's depiction of personalization gone too far. Jack's worried, too, but not about that aspect. Read More...
View articleBuyers make decisions based on research, news, and information. Here's how to put your hands on the facts -- fast! Read More...
View articleMethodMail follows a six-step approach to email campaign development: planning, creative and messaging, testing and transmission, data tracking and me...
View articleUnsolicited email from adult-oriented Web sites has increased 450 percent since June 2001, according to BrightMail. Read More...
View articleIs your e-newsletter working? Here’s how to find out. In part two of ’Measuring Success’: qualitative metrics. Read More...
View articleThe moves, which will spawn a new TV ad and joint marketing alliance, seek to promotethe company's products for college students and HR departments. R...
View articleAmid turmoil in the cable industry, Cablevision seeks to promote its Internet access unit with newofferings and new spots. Read More...
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