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View articleGlobal Internet group says focusing on people by closing down open relays and educating users, not focusing on technologies such as spam-filtering, is...
View articleEven your best friend was once a stranger. The bulk of your site's visitors aren't registered users, but anonymous browsers. How to make them want to ...
View articleThe move retreats from a strategy set in motion with the $5.7 billion acquisition of Broadcast.com. Read More...
View articleSmart marketers don't ask IF they should advertise online. They ask HOW. Read More...
View articleRewardsPlus to be first client for NewWorldIQ's CampaignIQ 2.0; Messagizer launches an e-mail campaign that uses printable barcodes; Juxt Interactive ...
View articleCiting 'business strategy' differences, the Internet investor pulls its offer to buy the remainder of the ad technology firm. CMGI execs also quit Eng...
View articleIn the trade association's largest effort to date, a multi-million dollar campaign pitches Internet advertising's ability to boost brands and sales. R...
View articleRevenues for the Singapore's storage management software marketincreased by US$5 million in 2001, said IDC. Read More...
View articleEyeBlaster launches an interactive campaign; Pro Active International and CoolCapital jointly launch a new media consultancy for the public sector; Ra...
View articleInternet and technology publisher snaps up the remaining assets ofJupiter Media Metrix for $250,000. Read More...
View articleWhen dollars and cents aren't the only metric: tracing the value of intangibles. Read More...
View articleIf we can’t agree on opt-in versus opt-out, how will we stop spam? Read More...
View articleNot yet nailed as a spammer? You will be (whether you deserve it or not). Edward offers three proactive steps to take now. Read More...
View articleUPDATE: Ever wonder what interactive advertising will look like in 52 years? Read More...
View articleThe online ad industry's biggest show refocuses on the small things. Read More...
View articleDespite new standards, appending email addresses is a questionable practice. Read More...
View articleIf the CRM software craze is over, what's next? The third of a three-part series on the future of CRM applications. Read More...
View articleA study finds that site visitors are often top customers; ValueClick's CFO departs for another opportunity; Aptimus enters the e-mail append business....
View articleArizona-based Go Daddy negotiates a deal that prohibits VeriSign from sending its controversial domain name expiration notices to anyone. Read More...
View articleValueclick expands its relationship with Oddcast; Bluestreak's IonMail chosen by Emerging Interest; i-level launches digital consultancy and research ...
View articleUnify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Read More...
View articleA survey of New York-area technology executives by The New York Timesranks Silicon Alley as among the weakest high-tech regions in the country. But a ...
View articlePacific Software Publishing’s NewsMail2U email broadcasting service is a method of promoting new products and services, delivering newsletters, specia...
View articleTo determine what changes in marketing strategy will yield the greatest results, try a yield model. Melaney explains step by step how to put one toget...
View articleWhen billion-dollar deals are being done, where is interactive? Read More...
View articleThe firm's software reporting product gets a facelift and new features, as competition grows in the ASP market. Read More...
View articleOnline travel purchases may not be impulsive but there is one site that has been rated as making life easier for weary Web travelers. Read More...
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