As part of its ongoing effort to boost its visibility, Cendant's travel site strikes a multi-million dollar deal. Read More...
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View articleThe firm looks to promote its new SiteAdvance service by integrating it with DFA and DARTmail. Read More...
View articleThe new effort abandons the company's four-year-old 'monitor heads' to focus on case studies highlighting systems integration and consulting work. Rea...
View articleFEATURE: Facing a drastically different market than the heydey of the dot-com era, online trading firms seek to differentiate themselves in order to a...
View article'Dead' affiliates may only be sleeping. How to revive active participation in your program. Read More...
View articleGoodby takes over work for the combined Hewlett-Packard and Compaq corporate brands, while Publicis nabs product work. Read More...
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View articleWhen planning an online advertising campaign, what determines which ad formats and placements a media buyer recommends to her clients? Read More...
View articleYou might think this question has been hashed to death. It hasn’t. Read More...
View articleUPDATE: Execs dispute a Journal story that raised concerns about the ad agency giant's handling of its interactive units, and prompted a major sell-of...
View articleMillward Brown makes two executive hires; Wunderman tapped by Pfizer to provide strategic thinking and database services; CCMR Advertising/Marketing C...
View articleThe online ad network formally realigns Dynamo under Mediaplex and says its trolling for new acquisitions. Read More...
View articleCross-media measurement begets cross-media education. That's good news for traditional marketers who need to justify their online buys. Read More...
View articleUPDATE: It's good news for the VC outlook in online marketing, while the firm gains needed funds and an influential new board member. Read More...
View articleFindings from DoubleClick's Abacus unit suggest a need for multi-channel marketing and sales tracking. Read More...
View articleA little channel integration goes a long way -- boosting conversions 35 percent. Why aren't marketers bothering to do it? Read More...
View articleThe expectations for this year range from a 13 percent drop to slight growth in spending. But looking at consensus numbers, the Online Publisher's Ass...
View articleThe expectations for this year range from a 13 percent drop to slight growth in spending. But looking at consensus numbers, the Online Publisher's Ass...
View articleThe portal site, furthering its revenue-bolstering strategy, is said to beplanning a redesign that encourages visitors to spend money and look at more...
View articleAsk Jeeves Web properties relaunches Ask.com; Visage Mobile appoints David Stevens its new president; FatCow.com launches the first phase of a nationa...
View articleThe company pulls few punches against Windows in its 'switcher'campaign. Read More...
View articleEnterprises may be surprised to find that the price for a mobile workforce can run upwards of $3,000 per year, per device. Read More...
View articleThe interactive agency is testing a service that uses surveys to measurebrand impact, but looks to go one better with post-impression tracking. Read M...
View articleHold on! Before you hit ’send’ on your next campaign, make sure you’ve done this indispensable groundwork. Read More...
View articleHigh Road Communications named North American agency of record for PureEdge Solutions; Real Branding launches a new site for Corona; Saatchi & Saatchi...
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