Apple's recent anti-Microsoft campaign illustrates how negative advertising can yield positive results for your brand. Read More...
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View articleFor too long, publishers have taken the fall for campaign failures when the folks who created the ads are the ones to blame. Read More...
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View articleSomething's got Seana steamed, and it's not the weather. She can't believe that misconceptions about interactive media stubbornly persist. Read More...
View articleDon't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Read More...
View articleThe Web portal looks to boost local listings by tapping its partner for Internet access. Read More...
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View articleListen. That sound you hear? It's your customers. They're marketers. You're the target. Read More...
View articleConferences are time-tested ways to bring in dough, generate sales leads, and position your company. Email can help you get a jump start on your prepa...
View articleAOL launches Circuit City, Target promotions; Tacoda receives ABCi OK; Classmates.com to launch TV show. Read More...
View articleGoogle gets another distribution deal; TMP Worldwide overhauls itsWeb presence; and the T&O Group makes a new hire. Read More...
View articleIn addition to reaffirming breakeven in fourth quarter, the company gets up to $7 million to act as a 'cushion.' Read More...
View articleZiff Davis calls it quits on the seven-year-old lifestyle/culture title. Read More...
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View articleThe firm outlines plans to double the Media Metrix panel and incorporate its own technology. Read More...
View articleNow that Jupiter's fate has been resolved, will planners and buyers have better, more accurate research tools? Read More...
View articlePOPstick hires four to its executive team; Mara Shelby leaves Greenfield Online to join Target Research Group; Mansfield Communications opens an offic...
View articleWith increasing demands from customers for real-time service, employeeadoption and enterprise-wide strategies take on increasing importance. Read More...
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View articleDoubleClick buys remainder of Abacus Europe; MindArrow adds append; Modem Media makes major cuts; Jupiter Media Metrix starts riding off into the suns...
View articleInformation overload? For marketers, that once meant knowing how many visitors' browsers were version 6.0 versus 6.0.1. The new generation of analytic...
View articleSpeech-centric applications are expected to have people talking about implementation. Read More...
View articleThe two firms say they're negotiating to renew their one-yeardistribution deal. Read More...
View articleThe move will see French- and Japanese-language paid-search listings launching in coming months. Read More...
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