The underperforming Baltimore-based firm joins Zentropy Partners in the ranks of struggling interactive agencies absorbed by their ad group parents. R...
View articleThe bookselling maven may charge publishers up to $10,000 a title for a recommendation in its emailed promotions. Read More...
View article"People on the Internet are goal-oriented; they don't look at banners." "Low click-through rates prove banners don't work." "The Internet isn't an evo...
View articleIn an age of cutbacks at online ad firms, a company offering technology-driven efficiencies gets funding. Read More...
View articleHow far would you go in tough times to get money out of your audience? Wisely measure your need for revenue against the patience of your audience or r...
View articleLike many other Internet media companies, Disney erred with GO.com by investing in a presence without investing in research. It's time to prove the me...
View articleInChrous lands credit line; Tribal DDB exec departs; DoubleClick appoints privacy staff Read More...
View articleThe online used car marketplace has left its strategy of advertising on big, one-time shows like last year's Super Bowl, and will instead concentrate ...
View articleWhile there's a lot of advice out there on getting the most out of your agency relationship, Neil's four basic tips are all you need to get things sta...
View articleThe addition of DCG Chicago and Websight Solutions adds Panasonic, Jack Daniels and Lotus Software to the on- and offline marketer's client roster. Re...
View articleOnline business trade in Canada is expected to reach $272 billion in 2005, according to Forrester Research, accounting for 18 percent of all business-...
View articleBookmarks are effective tools, both for Web visitors and marketers. Just a little extra effort can make bookmarks easier to find for readers, generate...
View articleInternet advertising is taking a beating, calling into question the value of marketing on the Internet at all. The current state of affairs may just b...
View articleDespite assertions by CEO Jeff Dachis that no more jobs would be cut, the onetime Silicon Alley darling shaved about 20 percent of its workforce durin...
View articleThey look like us, talk like us, sign up for email newsletters like us. They live among us but we can't see them. They are the email dead. What can an...
View articleDo you know what it's like to buy something from your company? Customer relationship management (CRM) success is all about integration. Get your CRM s...
View articleFew things are more important to your company's image than its name. It says a lot about your vision, brand, and place in the market. And it can have ...
View articleThere's a lot of help to choose from when it comes to affiliate program management. That's why Joel's back with more outsourcers from A to Z (well, to...
View articleCommunications, financial/accounting, and e-commerce offerings remain the most common types of applications being accessed from an ASP, according to a...
View articleThanks to some aggressive marketing, the majority of consumers who have a choice among high-speed Internet access technologies are choosing DSL, accor...
View articlePrepare yourself for a shocking statement: Banner advertising is one of the most powerful promotional tools available. Here's how to get good click-th...
View articleDot-com advertisers that aired news spots in Sunday's game are reporting a beefed-up response, and justifying the game's hefty airtime price tag. Read...
View articleSlightly more than half of the largest companies in the UK have systems that allow for either B2B to B2C transactions online, according to a survey by...
View articleGone are the days when online media buyers took the "throw it against the wall and see what sticks" approach. Today we use past performance, profiling...
View article"Deal sites" are all the rage. But Jim suggests developing a sound strategy before you start pumping out deals to all of your affiliates. Read More...
View articleYour time to marketing needs to be cut in half for you to compete in this fast-forward economy. Enter JIT marketing: developing the strategic position...
View articleIn "strategic and organizational shifts," Bertelsmann aims to slim down operations at the online music retailer. Read More...
View articlee2 aims to roll out a WAP version of its personalized e-mail marketing product -- potentially filling out not only its product line, but investor Aven...
View article