The online-offline media giant expands previous online advertising agreements to take advantage of the new business units it gained in the merger. Rea...
View articleA "transitional" period for the video game industry in 2000 led to a decline in dollar sales despite a slight increase in unit sales after a record-se...
View articleIs your company looking to the future? If so, what is it focusing on? Keeping too close an eye on financial goals can make you lose sight of your user...
View articleWe've all heard about the importance of a compelling subject heading. But what about the tail end of a B2B email marketing message? Can it wag the dog...
View articleJust as 2000 marked the Internet’s coming of age in Europe, 2001 might see the expansion of international email marketing throughout the EU. But befor...
View articleAccording to research by IBS, there was 609 percent growth in Internet subscribers in Turkey in 2000, creating a penetration rate of 5.5 percent. Read...
View articleIt isn't easy to create viral marketing promotions. Sometimes, they just happen. Here's what it takes for an effective viral campaign today. Read More...
View article"GuanXi" describes a relationship developed with customers based on trust. It's similar to one-to-one marketing and personalization. Vivian tells you ...
View articleWhat makes content truly great? Susan's answer is simple. Just take a look at her picks for site winners. Read More...
View articleLosing touch with a valuable business contact might mean starting from ground zero in building a relationship with a prospect or vendor. Cliff offers ...
View articleOnline advertising poses special challenges to those in the B2B biz. Chris doesn't have all the answers, but he can show you how to start finding them...
View articleSeattle-based RealNetworks will deliver live Internet broadcasts from the National Basketball Association, while sponsoring portions of NBA.com, NBA p...
View articleReaching people through opt-in email promotions is getting tougher. Here's one basic method to determine your incentive and campaign budget overall. R...
View articleFord and Mitsubishi aim to woo the young, the wealthy and the film-savvy with two new partnerships. Read More...
View articleIs your organization going to be one that thinks like a large business and flourishes in the digital economy? Here are 15 questions for developing the...
View articleThe automotive industry is far behind other industries in terms of e-business progress and must overcome significant cultural, technological, and secu...
View articleBanners, banners, everywhere... Banners? What banners? Viewers tune out and drop out, and you'll never be able to win their hearts and minds -- and th...
View articleThe company says the "skill adjustment" will help it focus on areasin which it underestimated demand. Read More...
View articleTotal spending on online sales decreased from $6.4 billion in November to $6.1 billion in December, according to the NRF/Forrester Online Retail Index...
View articleCan you still get the support you need to make your dot-com business idea a reality? If you're like Skip Van Winkle, Dana says, Yes -- but it might co...
View articleConcrete Inc. reduces its workforce in an effort to return to profitability. Read More...
View articlePhones have become the most popular device for mobile Internet access, in part because they can be used for voice and data applications. But when it c...
View articleBigger, better, faster, cheaper. It could be the motto of the dot-com world. Certainly it speaks to anyone trying to acquire customers. But does it sa...
View articleWant a little lift? Read the Success Stories in Yahoo!'s Personals. But before the warm and fuzzies take over, read a story of a different sort. By th...
View articleOn the web, the communication equation is constantly changing. To gain and retain customers in an online world brimming with new businesses and produc...
View articleGone forever are the carefree days when linear communications channels dominated the PR landscape. PR pros today face an open-networked online world r...
View articleThe Web shop plans to develop technology that combines human interaction solutions with business process automation applications. Read More...
View articleMaybe, one day, companies will want to understand that markets consist of human beings, not demographic sectors. Until then, one-to-one marketing -- a...
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